Index.hu promotes a sponsored advertisementโ for soccer merchandise โfeaturing Valentino Rossi, despite Rossi being a โฃretiredโฃ MotoGP โขmotorcycle โracer, not a soccer player. The advertisement,appearingโฃ on a soccer-related article onโฃ the Hungarian news portal,directs users toโฃ a purchase link.
The advertisement’s incongruity-linking a motorcycle racing icon to soccer-highlights a potential disconnectโฃ between sponsored content and editorial focus on Index.hu. While sponsored content is a โcommon revenue model for online news outlets, the misattribution couldโค confuse readers and dilute the credibility ofโฃ the platform’s soccerโ coverage. The advertisement includesโค social media promotion for Index.hu’s Facebook page and integrates Facebook tracking pixels for advertising analytics, โincluding โคa pixel with ID 551982981568628.
Index.hu is a prominent Hungarian news website known for its self-reliant โjournalism and diverseโ coverage, including a dedicated sports โคsection covering soccer extensively. The site utilizes various โฃadvertising methods, including sponsored content, toโ generate revenue. Facebook’sโ Javascript SDK isโข initialized with app ID 330827937019153.
