Colombia‘s Digital Divide Hinders MSME Competitiveness,Cybersecurity Concerns Rise
BOGOTÁ – A meaningful digital gap continues to impede the growth of Colombian micro,small,and medium-sized enterprises (MSMEs),with roughly 40% of rural households still lacking internet access compared to over 70% coverage in urban areas. This disparity is slowing strategic decision-making and impacting competitiveness against larger companies and international players, according to a recent Movistar Companies study.
The study revealed that only 54% of Colombian MSMEs utilize digital services for data analytics, contributing to slower decision cycles. though, connectivity is improving in key sectors. Industry leads in digital solution adoption, with 86% using collaboration tools and 79% planning to integrate Internet of Things (IoT) technologies.
Other sectors showing progress include professional services (65% with wi-Fi,56% with omnichannel plans),trade (55% implementing collaboration solutions,49% strengthening digital sales),finance and insurance (50% using digital solutions,64% planning equipment upgrades),and transportation and logistics (44% with Wi-Fi,53% with digital marketing plans).
Despite advancements, cybersecurity remains a major concern. The survey found that 87% of MSMEs recognize the urgent need to bolster their digital security, yet only 35% feel adequately protected by current tools. Alarmingly, 28% reported experiencing at least one cyberattack in the last year.
Movistar Companies’ spokesperson, Hernández, emphasized the need for collaborative action to bridge the gap. “The Government must accelerate investment in digital infrastructure and generate incentives for companies that bring connectivity to remote areas,” he stated.
Closing the digital divide is seen as crucial for enabling MSMEs to participate in growth opportunities, financial inclusion, and global markets, and for fostering innovation and digital transformation across Colombia.