Cyber Monday 2025‌ sales‍ Record Overshadowed by Surge in Consumer Complaints

Santiago, Chile ​ – Despite reporting a‍ record-breaking $430 billion in sales, Cyber ​Monday 2025 has triggered a ‌wave of consumer complaints in Chile, with the ‌National consumer service (Sernac) ⁢receiving over 900 reports of issues related to the event. ⁢The complaints, which are expected to rise ⁣in the ⁤coming days, highlight‍ potential problems ⁣with online retailers and underscore the importance of consumer rights in the rapidly growing e-commerce landscape.

The ​high volume of complaints​ comes⁤ as Chile’s digital marketplace expands, offering ‍convenience‍ but also presenting challenges in ensuring fair and transparent ​transactions. ​sernac’s findings reveal‍ a​ meaningful disparity between affiliated⁤ and non-registered providers, ⁢with 531 complaints directed at officially participating companies and 402 against those not registered for Cyber Monday. This data signals a need for increased oversight and accountability across all online sales platforms.

According to Sernac, the most common issues reported include unilateral cancellation of purchases, charges exceeding advertised prices, and incorrectly applied discounts.

Sernac has identified the companies receiving the highest⁢ number of complaints – based on volume, not ⁤market share or transaction numbers – as Falabella.com-Lino (25% of total complaints), Cencosud-Paris ⁢(8.1%),⁢ Sodimac (7.5%), Hiper Lider – Lider.cl (7.2%), and Ripley ‌(5.5%).

Geographically,the majority of ​complaints originated from⁣ the Metropolitan region (60%),followed by Valparaíso (12%) and Bío Bío (7%). Other regions reporting significant complaint numbers include ⁣Maule‍ (3.8%),Araucanía (3.6%), O’Higgins (3.6%), Ñuble (3.4%), ​los Lagos (3%), Coquimbo ⁣(2.2%),and Los Ríos ⁤(1.6%).

Sernac is reminding​ consumers of their rights, including the “right of withdrawal” allowing regret of a purchase ⁤within 10 days, and ⁣the six-month legal guarantee against defects due ⁢to normal use. Companies found in violation of these regulations face fines of up to 300 UTM, equivalent to approximately $21 million Chilean‌ pesos.