Content moderation

AI-Generated Content Surges, Sparking Concerns Over Authenticity and Creator Livelihoods

Teh rapid proliferation of AI-generated content across digital platforms is creating a complex landscape for creators, impacting brand deals and raising notable questions about authenticity and audience trust. While some platforms are beginning to implement checks and balances, the evolving nature of AI technology presents ongoing challenges in reliably detecting synthetic media.Industry experts highlight that the rise of AI-generated content, encompassing realistic visuals and voices, directly affects creators who rely on brand partnerships for income.Meta, as a notable example, requires creators to disclose the use of AI in their content. Twitter is implementing context labels and fact-checking, notably for sensitive material, to flag AI-generated media and curb its spread. However, a widespread lack of robust detection tools across most platforms remains a critical issue, as new AI models with increasingly complex outputs emerge daily.

ShareChat has reported strong adoption of AI tools among its creators for both short videos and micro-dramas. A spokesperson stated that their content moderation systems are designed to ensure this AI-generated content adheres to community standards.

Dipankar Mukherjee, co-founder of AI-powered StudioBlo, agrees that a system of checks and balances is developing. He emphasizes that content produced at scale using AI not only diminishes audience engagement but also erodes trust.

The misuse of AI extends beyond impacting original work opportunities. Rahul Regulapati,founder of Galleri5,a platform for AI-powered marketing solutions,points out that AI can be used to create misleading content,enabling creators to fabricate experiences or associations for publicity.

Umesh Bude, chief technology officer at Pocket Entertainment, describes the current moment as a transformative juncture for the content ecosystem, with AI-generated content becoming increasingly prevalent.He acknowledges AI’s contribution to a surge in content volume but stresses the growing importance of originality and creative integrity. Bude identifies the primary challenge as differentiating between purely synthetic media and human-led content augmented by AI. he believes platforms that support the latter will cultivate the most dynamic creator communities and offer the most engaging experiences for users.