France Suspends Shein Access as Retailer Launches First Global Store
PARIS – France has suspended access to Shein’s online platform, coinciding โwithโฃ the fast-fashion giant’s opening of its first brick-and-mortar store worldwide in Paris on Thursday. the โmove, announced โby the โขFrench government, reflects growingโค concerns over the environmentalโค and social impact โofโ ultra-fast โfashion and comes as France seeks to curb the influence of companiesโ like โฃShein,โค Temu, โขand โAliExpress.
The suspension targets Shein’s website and app, escalating tensions โคwith the Chinese-owned retailer. France is enacting a draftโข law aimed at combating fast fashion through measures including consumerโ awareness campaigns,advertising bans,taxes on imported โขparcels,and stricter waste management โคregulations. The Senate adopted the proposal earlier this year, and theโฃ government has notified the European commission as it moves toward finalizing the legislation.
Despite the French government’s concerns, Shein’sโฃ France country Manager, Xavier Cottendin, previously dismissed allegations of human rightsโ abuses in the company’s supply chain, praising Shein’s โคefforts to improve its practices. “Today, it’s a brand that produces under โขmuch more legitimate conditions,”โ he โขstated. “We ensured that the entire production chain, โfrom manufacturing to delivery,โ complies strictly with French and European โregulations and standards.” These claims โฃare countered by ongoing scrutiny regardingโข Shein’s sourcing practices, including past โคreports โขdetailingโข potential links to forced labor in theโค Xinjiang regionโข of โขChina, where human rights abuses โค were committed against members of โthe ethnic Uyghur group and other โMuslim minorities.
the opening of Shein’s Paris store marks a significant step for the online retailer, which has rapidly gained popularity inโค Europe with its low prices andโ constant stream ofโฃ new products. However, fast fashion’s business model โhasโ drawn criticism โfor its environmental, โคsocial, and economicโ costs. The United Nationsโข reports the textile industry is responsible for nearly 10% of global greenhouseโ gas emissions and contributes to water depletion.
Thibaut Ledunois, director of entrepreneurshipโฃ and innovation at the French federation of women’s ready-to-wear, criticizedโข Shein’s expansion, stating, “shein is โdeveloping a gorgeous showcase in our country,โค justifying all the bad, and sad and horrible business that they develop allโ around the world.” The Frenchโค government’s action signals a broader effort to regulate โthe fast-fashion industry and promote moreโฃ sustainable โpractices.