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AMQ Strategic Lunch 2024: AI Integration in Marketing and Product Development Panel Discussion
Business

AMQ Strategic Lunch 2024: AI Integration in Marketing and Product Development Panel Discussion

by Chief editor of world-today-news.com February 7, 2024
written by Chief editor of world-today-news.com

L’Association Marketing Québec (AMQ) invites you to its first strategic lunch of 2024. With the subjectAI-integration of solutions within work, The event will take place on March 14 from 8 a.m. to 9:30 a.m. by videoconference. The use of AI in marketing and product development is becoming more and more prevalent. This is not done without concerns and uncertainties. AI: ally or enemy?

Participants will be able to discuss with a panel of experts to reflect on the potential improvements and impacts of AI in the broad sphere of marketing and how specialists can work to maintain their place and relevance with and despite the popularity and AI.

Guest speakers

  • Rachel SeguinPresident and co-founder of OMY Laboratories
  • Caroline JonnaertLL.D., Director, lawyer and trademark agent at TO DO
  • André HughesPresident of Pro-Active
  • Jean-François RenaudPresident and co-founder of Adviso

To register, it’s this way!

2024-02-07 01:07:42
#Demystify #work #AMQ #strategic #luncheon #News #attic

February 7, 2024 0 comments
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My Little Big Web Launches Newly Modernized Site, Showcasing Expertise in Digital Marketing and Website Creation
Business

My Little Big Web Launches Newly Modernized Site, Showcasing Expertise in Digital Marketing and Website Creation

by Chief editor of world-today-news.com February 2, 2024
written by Chief editor of world-today-news.com

Agency recognized for its expertise in digital marketing and website creation, My Little Big Web launches its newly modernized site.

More intuitive and easier to navigate, it is designed to better serve its customers. “We have simplified our site to make our services more accessible and highlight our achievements over the last 10 years,” says Eugenie Delhayepresident of My Little Big Web. With over 600 successful projects under our belt and numerous detailed case studies, we are proud to show what we can accomplish to help SMEs grow through web marketing. »

With this redesign, the Quebec agency reiterates its dedication to excellence in the field of online marketing. My Little Big Web encourages its customers, partners and all visitors to discover its new site at Do not hesitate to contact them for all your needs in website creation, natural referencing and online advertising.

2024-02-02 15:57:45
#modernized #website #Big #Web #News #attic

February 2, 2024 0 comments
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Simon Parent, Senior Director at Lunetterie New Look, Shares Insights and Recommendations for Success in Marketing and Communications
Business

Simon Parent, Senior Director at Lunetterie New Look, Shares Insights and Recommendations for Success in Marketing and Communications

by Chief editor of world-today-news.com January 23, 2024
written by Chief editor of world-today-news.com

©David Himbert

Simon Parent (he – him), Senior Director, Marketing and Communications, Lunetterie New Look

  • Frequently used expression: GO !
  • Movie favors: Eternal Sunshine of the Spotless Mind (2004)
  • Tes hobbies favorites: Visiting museums and art galleries, running, cross-country skiing, crosswords – in no order of preference!
  • What’s the best advice you’ve ever been given? At least have the same indulgence towards yourself as towards others.
  • What advice would you give to the next generation? A disjointed path at the start of your career is rarely a mistake in the medium and long term – quite the contrary.
  • What is the best hidden treasure when it comes to work tools? The 20-20-20 rule: a 20-second break, every 20 minutes, looking at least 20 feet away (professional training required).
  • What is the biggest risk you have taken? Leaving a position without having found another (a great risk in the end)!
  • Something that particularly motivates you: Learn.
  • A social media account to watch: @dirtyhistorian
  • Early bird or night owl? Colibri matinal.
  • The place you would like to visit: Return to Japan and see Hokkaido.
  • Do you have a superstition? Touch wood (to ward off bad luck).
  • What would be the soundtrack of your life? «Sunglasses at Night» a 3 for 1 with Corey Hart, 1984! Version mixed by Tiga and & Zyntherius (2001)… a 4 for 1?

_______________________________

Simon Parent has been working in the communications and marketing field for nearly 30 years. He has a Bachelor’s degree in business administration from HÉC Montréal and holds a master’s degree in communications with a marketing specialization from the same university network.

He began his career in the agency world, in consulting services, both in public relations and advertising before making the jump to the advertising side: Bell, Rogers, Videotron, Société Radio-Canada, VIA Rail Canada and, since 2021 , New Look. During the first years – and still today of course – he learned a lot from his mentor, Sylvie Charette, boss and inspiring friend. During his career, he touched almost everything! Public relations, sponsorships, interactive and digital services, branding, advertising, marketing and sponsorships.

Contemporary art inhabits Simon Parent, who has been collecting for around fifteen years and he combines his passion with his community commitment. He has chaired the journal’s Board of Directors for more than 10 years. Life of the arts and sits on that of the Grantham Foundation for Art and the Environment. If he had more time, he would teach more in the Department of Communication at the University of Montreal. Over the years, he has found great value in introducing students to the business world.


2024-01-22 23:21:54
#Personality #week #Simon #Parent #Eyewear #News #attic

January 23, 2024 0 comments
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Igloofest 16th Edition: Montreal’s Favorite Winter Festival Returns with Stellar Lineup
Business

Igloofest 16th Edition: Montreal’s Favorite Winter Festival Returns with Stellar Lineup

by Chief editor of world-today-news.com January 19, 2024
written by Chief editor of world-today-news.com

On the occasion of its 16th edition, Igloofest entrusted again to the agency Hopscotch Communications the mandate to make the festival resonate in the media. Montrealers’ favorite festive winter storm will hit hard, armed with a crowd of artists ready to take on the challenge of the great cold dance.

“After a year of superb feedback in the local press, accompanied by some good hits with the international media, we are happy to renew our confidence in Hopscotch Communicationsan agency that fully understands the issues of the Quebec cultural scene,” declares Barbara LenneDirector of Marketing and Strategic Alliances at multicoloreda company bringing together under its umbrella the essential Montreal events of Piknic Électronik, Igloofest, the MEG festival, and since 2023, the Village au Pied-du-Courant.

“Seeing such a wonderful clientele who have accomplished great things and echoed Montreal internationally renew the mandate of our agency each year is a precious mark of trust which legitimizes our work and the good balance of our team. I am very happy to see Marelle grow and confirm its flagship strategic role in the field of culture, but also tourism in Quebec!” adds Marilyne Levesquefounder of Hopscotch Communications.

This 16th edition of Igloofest Montreal promises to be memorable as two musical UFOs will take over the Sapporo stage on January 18: the unique tornado Marc Rebillet and the raver par excellence X-Coast. Following its regular programming at Quai Jacques-Cartier, it will spread throughout Old Montreal, from 11 p.m. to 3 a.m. in around twenty Après-Ski evenings. In addition, the sweet Yetis will meet families every Saturday of this 16th edition at Igloofête: from 1 p.m. to 6 p.m., on January 20 and 26, then on February 3 and 10, a festive, original and activity-rich program will be offered on the festival site itself, at Quai Jacques-Cartier, and it will be free.

Nicolas Cournoyer, co-founder of Igloofest on the show Tout le monde s’dress broadcast on Télé-Québec.

2024-01-19 00:32:06
#Igloofest #entrusts #press #relations #Marelle #Communications #News #attic

January 19, 2024 0 comments
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Amauta Marketing, Bloom and Sid Lee in the running for the TechBehemoths Awards |  News attic
Business

Amauta Marketing, Bloom and Sid Lee in the running for the TechBehemoths Awards | News attic

by Chief editor of world-today-news.com November 23, 2023
written by Chief editor of world-today-news.com

THE TechBehemoths 2023 Awards support and recognize excellence in information and technology in the global B2B market. This year, more than 3,806 nominations from 43 countries are competing in around twenty services.

In Canada, 166 companies were nominated, including Amauta Marketing in three categories. With these appointments, Amauta Marketing aspires to see its expertise recognized among the best, particularly in Canada but also throughout the world. Voting for the TechBehemoths 2023 Awards closes on December 14.

Here are the Quebec agencies nominated in the different categories:

Advertising
Amauta Marketing Internet
Sid Lee
Blind Ferret

Blockchain
Webisoft

Content Marketing
Direct Objective Consulting
Oolong Media

Cybersecurity
Quesys

E-Commerce Development
ctrlweb
Monkeys at Work
Signifly

Pay Per Click
Amauta Marketing Internet
Blind Ferret
Bloom Digital Marketing Agency
Direct Objective Consulting
KPI Digital Solutions

SEO
Amauta Marketing Internet
BAM Strategy
BJMedia
Bloom Digital Marketing Agency
Direct Objective Consulting
iNexxus
KPI Digital Solutions
LinkNow Media
My Little Big Web
Solutions Publissoft Inc.
Three-Sixty

Web Development
ctrlweb
iNexxus
Monkeys at Work
Signifly
Solutions Publissoft Inc.
Webisoft

Artificial Intelligence
Vooban

Branding
Blind Ferret
Locomotive
Nuevamed Communications
Sid Lee

Custom Software Development
Vooban

Digital Strategy
BAM Strategy
Nuevamed Communications
Sid Lee

Graphic Design
Oolong Media

ReactJs
Signifly
Vooban
Webisoft

SMM
BAM Strategy
BJMedia
Bloom Digital Marketing Agency
iNexxus
KPI Digital Solutions
Oolong Media

Web Design
BJMedia
LinkNow Media
Locomotive
My Little Big Web
Nuevamed Communications
Three-Sixty

WordPress
LinkNow Media
ctrlweb
Locomotive
Monkeys at Work
My Little Big Web
Three-Sixty

Click here to vote!

2023-11-23 21:04:18
#Amauta #Marketing #Bloom #Sid #Lee #running #TechBehemoths #Awards #News #attic

November 23, 2023 0 comments
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Meet Camille Jourdain: A Rising Star in the World of Strategy at LG2
Business

Meet Camille Jourdain: A Rising Star in the World of Strategy at LG2

by Chief editor of world-today-news.com November 14, 2023
written by Chief editor of world-today-news.com

Camille Jourdain (she/her), strategist, LG2

  • Your hobbies favorites: Running.
  • A project that you are particularly proud of: My first branding strategy that made my client cry (with joy).
  • Introvert or extravert? Very introverted, which is quite rare in agencies, I think.
  • Are you a cat person or a dog person? Dog person all the way.

___________________________

Hello! I’m Camille! I am a strategist at LG2 for almost two years. I’m asked to share what brought me here, so here it is.

Being a very curious and rational person, who likes to understand human behavior, it is not surprising that my educational path led me towards strategy. My only decision a little off-brandbut which is without a doubt the best of my life so far: doing my CEGEP in human sciences, “fun” profile (without math and with a session in Argentina).

After this break (hihi) of two years, I decided to enroll in the baccalaureate in fashion marketing atUQAM. The courses that I enjoy the most are those in marketing, so I choose to pursue a master’s degree in marketing. At the master’s degree, the course that I liked the most was strategy, so I decided to write a thesis on marketing strategies in the creative industries. School is all well and good, but after a year of writing alone at home during a pandemic, I tell myself that it would be a good time to start my adult life and find a job. In strategy, that’s for sure, but in what environment?

At that time, I had almost no idea what an agency was, but I still decided to explore the possibility by applying for jobs in both companies and agencies. It is through my job interviews that I understand that for a person like me who likes it when things go well and who always wants change (my mother would say that I tire of everything quite quickly), agencies are the place to be. They explained to me that I would work on several accounts and that I would not have time to get bored. Perfect, where do I sign? I accept a job as an analyst at Publicis and it’s love at first sight.

But after a year and a promotion to strategist, I want to learn more with a bigger team. It was at this time that I came into contact with LG2. Today, I’ve been here for almost two years and, every day, I’m grateful to be able to evolve and have a positive impact on such motivating accounts, like Eco Business Quebec, Lassonde et Montreal Tourismand this, both on communications projects and brand. But above all, to be able to do it while being surrounded by humans who are as intelligent as they are creative and for a company that has the well-being and development of its talents at heart. The dream, what!

—–

The News attic would like to feature the rockstars of the industry. Whether in an agency, on the client side, in production or elsewhere, we want to put them forward! These young or old new arrivals in the world of communications work. Whether you are in the consulting service, in creation, in production or elsewhere, in short, whether you are the self-proclaimed rockstar of your company or not, we want to see you in our pages! The only condition for submitting your profile or submitting the profile of a golden colleague? Have a maximum of 3 years of work experience. Introduce us to your rising stars [email protected].

2023-11-14 00:10:36
#Rising #star #Camille #Jourdain #LG2 #News #attic

November 14, 2023 0 comments
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