Apple is discontinuing Clips,its video-editing application designed for quick social media content creation. The company announced it has ceased updates to the app and removed it fromโข the App Store for new users.
Launched in 2017, Clipsโค provided a suite of editing tools specifically tailored for platformsโค like instagram andโฃ TikTok. While offering innovative features at its debut, many of these capabilities have โฃas become commonplace within socialโ media apps themselves, leadingโ to limited adoption. Current users on iOSโ and iPadOS can still access Clips, but Apple has not specified a timeline for when that access will โฃend. Theโ company advises users to preserve existing projects by saving videos to their photo libraries or choiceโ storage locations.
Apple’s support page clarifies that individuals who previously downloaded the appโข can stillโค redownload it through their Apple account. However, the end of โadvancement signals a shift inโค Apple’sโ video strategy, possibly focusing โresources on editingโฃ features within โits broader iMovie and final โฃCut Pro ecosystems.โค The discontinuation impacts a nicheโค group of users who favored Clips’ streamlined โคinterfaceโข and social-focused โtools, leaving them to explore alternative video editing options.
