clarins Unveils New Multi-Active Glow Serum with Brooks Nader Campaign
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New York, NY – August 20, 2025 - Clarins is making waves in the skincare industry with the launch of its innovative Multi-Active Glow Serum, highlighted by a new campaign featuring supermodel and television personality Brooks Nader and her sisters. The serum, set to roll out across digital platforms this fall, aims to deliver a visibly brighter and smoother complexion.
A Serum Born from Scientific Innovation
The Multi-Active Glow Serum represents a significant milestone for Clarins, building on more than 70 years of research in plant science and dermatological advancements. The formula uniquely combines stabilized Vitamin C and glycolic acid-typically incompatible ingredients-to create a synergistic affect for enhanced radiance. This innovative approach addresses a key consumer desire for potent,yet gentle,skincare solutions.
According to Clarins, the serumS key benefits include:
- Boosting skin’s natural glow and evening skin tone with stabilized Vitamin C.
- Exfoliating dull skin and revealing radiance through the power of alpha hydroxy acids (AHAs).
- providing antioxidant protection and hydration via Acerola Seed Extract.
Clinical testing demonstrates the serum provides 24-hour hydration and increases skin’s glow by 45% within 28 days. It is also clinically proven to instantly brighten, even skin tone, smooth texture, and refine pores with consistent use.
Did You Know? The combination of Vitamin C and AHA in a stable formula is a breakthrough,as these ingredients often cancel each other’s benefits when combined.
The Campaign and Brand Ambassador
Supermodel Brooks Nader shared her enthusiasm for the new serum, stating, “this campaign is a major moment for us-all four sisters in one Clarins campaign! I’m always traveling with about half my bag full of Clarins products and I’ve been using the Multi-Active Glow Serum since our photo shoot in May! The serum is amazing, it’s like a filter for your skin! I can’t wait for our friends, everyone to pop in to Sephora and try it too.”
The campaign imagery, shot outdoors with natural light, emphasizes the serum’s ability to impart a natural, healthy glow. the inclusion of Nader and her sisters aims to resonate with a broad audience, highlighting the product’s versatility and appeal.
Clarins: A Legacy of Skincare
Founded in 1954 by Jacques Courtin-Clarins in Paris, Clarins has grown into a global skincare leader distributed in over 150 countries. The family-owned company is renowned for its expertise in phyto-chemistry and commitment to enduring practices. Clarins’ dedication to plant-based research aligns with growing consumer demand for natural and effective skincare solutions [1].
In 2025, Clarins achieved B Corporation certification, underscoring its commitment to social and environmental responsibility. The company is currently carbon neutral and aims to reduce its carbon footprint by 30% and achieve 100% plastic neutrality through recyclable packaging by the end of the year. Clarins partners with organizations like Pur Projet, Plastic Odyssey, and Mary’s Meal to support environmental conservation and address global needs.
Pro Tip: For optimal results,incorporate the Multi-Active Glow Serum into both your morning and evening skincare routines after cleansing and toning.
| key Feature | Specification |
|---|---|
| Product Name | Multi-Active Glow Serum |
| Key Ingredients | Stabilized Vitamin C, Glycolic Acid (AHA), acerola Seed Extract |
| Clinical Results (28 days) | +45% increase in skin glow |
| Availability | Sephora.com |
| Campaign Launch | fall 2025 |
What are your biggest skincare concerns,and how do you incorporate serums into your routine? Do you prioritize natural ingredients when selecting skincare products?
Lucas Pétry (Clarins Communications Manager) and Melissa Reidhead (Clarins Executive Director,Communications) were available for comment.
The Growing Demand for Glow-Boosting Skincare
The demand for skincare products that deliver a radiant complexion is consistently high. Consumers are increasingly seeking ingredients like Vitamin C and AHAs, driven by a desire for preventative and corrective solutions to address dullness, uneven skin tone, and signs of aging. This trend is fueled by social media and the growing emphasis on self-care and wellness. The market for serums, in particular, is experiencing significant growth, as consumers recognize their ability to deliver concentrated benefits.
Frequently Asked Questions about Clarins Multi-Active Glow Serum
- What is the primary benefit of the Multi-Active Glow Serum? It’s designed to boost skin’s radiance and even skin tone.
- What are the key ingredients in this serum? The formula features stabilized Vitamin C, glycolic acid (AHA), and Acerola Seed Extract.
- Is this serum suitable for all skin types? Clarins formulates for a wide range of skin types, but it’s always best to patch test first.
- How long does it take to see results? Clinical trials showed a 45% increase in skin glow after 28 days of use.
- Were can I purchase the Multi-Active glow Serum? It is indeed available for purchase at Sephora.com.
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