This article discusses the growing purchasing power of Gen Alpha (children under 15) adn how brands are leveraging Snapchat to reach this demographic.
Here’s a breakdown of the key points:
Gen Alpha’s Purchasing Power: Gen Alpha, with guardians who have children under 15, has an estimated $28 billion in direct purchasing power.
Snapchat’s Popularity with Gen Alpha:
While only 14% rank Snapchat as their favorite social network, a significant 84% check it at least once a day.
This makes Snapchat a “vital engagement tool” for brands targeting young shoppers.
American Eagle‘s Snapchat Strategy:
The specialty apparel retailer is using Snapchat for its fall 2025 promotional campaign, “Sydney Sweeney has Great Jeans,” featuring actress Sydney Sweeney.
The campaign includes interactive 3D billboards and a Snapchat lens where Sweeney directly interacts with users.
American Eagle is also a pioneer in using Snapchat’s Promoted Places feature on Snap map, allowing users to discover store information, content, and shop directly from the map. They are also launching an AR try-on Lens for their jeans. Snapchat’s Interaction Features: The platform’s focus on direct communication (texting, video chatting, photo exchange) fosters authenticity and “real life” interaction, even through digital means. Snapchat’s Augmented Reality (AR) Capabilities: Retailers are using AR to engage consumers in new ways.
Chipotle’s Snapchat Partnerships:
The fast-casual chain used an exclusive AR Lens for National Avocado Day, allowing customers to scan real avocados for a chance to win free guacamole. Previously, Chipotle partnered with Snapchat to promote its 2023 lifestyle Bowls with an AR lens encouraging users to follow Chipotle-inspired exercises.
In essence, the article highlights Snapchat’s effectiveness as a platform for brands to connect with the younger generation, notably Gen Alpha, through interactive and augmented reality experiences.