Canon Targets Budget Shooters With New RF Lens

Mirrorless telephoto lens revives classic design for EOS R system.

For photographers ready to ditch their smartphones, **Canon** is offering an affordable entry point into its mirrorless ecosystem with the RF75-300mm F4-5.6 lens and a new kit featuring the EOS R100 camera, designed for those mindful of budget and weight.

A Lightweight Telephoto Option

The RF75-300mm F4-5.6 lens gives APS-C shooters an equivalent reach of up to 480mm, enabling new ways to capture far-off subjects in outdoor settings. This compact telephoto enhances framing possibilities, all while maintaining a lightweight profile.

Old lens, new mount: The **Canon** RF75-300mm F4-5.6. Image credit: **Canon**

Reimagined Classic?

Although new to the RF lineup, the RF75-300mm F4-5.6 lens shares many characteristics with the older EF 75-300mm F4-5.6 lens, a long-time budget-friendly telephoto option for **Canon’s** DSLR users. Its 13 elements in 9 groups, aperture range, and lack of image stabilization echo the earlier EF version.

This RF variant is essentially a port to the mirrorless mount. Upgrading users will find its handling familiar. Now, it integrates with **Canon’s** mirrorless EOS R system natively, removing the need for an adapter. About 65% of photographers consider lens compatibility when choosing a camera system (Canon USA Newsroom).

Key Features

75–300mm focal length (480mm equivalent on APS-C)
f/4-5.6 maximum aperture
507g weight, 146.1mm length
1.5m minimum focusing distance
0.25x max magnification at 300mm
58mm filter thread
DC motor autofocus with AF/MF switch
No image stabilization
**Canon** Super Spectra Coating

Entry-Level Double Zoom Kit

**Canon** combines the new lens with the EOS R100, its most affordable RF-mount mirrorless camera, appealing to photographers moving up from smartphones. The R100 includes a 24.2MP APS-C sensor, DIGIC 8 processing, Dual Pixel CMOS AF, and Full HD recording at up to 60fps, plus cropped 4K at up to 24fps.

Canon RF75-300mm F4-5.6 and EOS R100 Kit: Revived Lightweight Budget Telephoto Lens — Bundled for entry-level filmmakers and photographers: The **Canon** EOS R100 and the new RF75-300 F4-5.6 lens. Image credit: **Canon**

Built-in Wi-Fi and Bluetooth offer simple connectivity. The RF75-300mm F4-5.6 lens will retail for $219.99, while the EOS R100 Double Zoom Kit will cost $799.99. Both are scheduled to ship in July 2025.

Canon RF75-300mm

Canon RF75-300mm F4-5.6 and EOS R100 Kit: Revived Lightweight Budget Telephoto Lens