Former MBCโข President Park Sung-jae Reflects on Earlyโข Collaboration with pioneeringโ Streamer “The Great Library“
SEOUL, SOUTHโค KOREA – Former MBCโ President Park sung-jae โhas publicly shared insights into his early โrecognition of the power of online video communication, specifically citing a formative encounter with early internet broadcaster “The Great Library,” a figure boasting 4.4 million subscribers. Park’s reflections, published by My Daily, detail how โฃa 2018 interview with the streamer reshaped his understanding ofโข digital media and influenced MBC’s subsequent strategy.
Park, reinstated to MBCโข in 2018 and later serving as a deputy director onโค the morning โnewsโ program, initially learned of The Great โLibrary through a crew โmember’s proposal. Intrigued, he read the streamer’s book, The God of YouTube, โand conducted an hour-long interview. He was struck by the broadcaster’s dedication to building an audience on platforms like afreecatv and YouTube Live, as well as his humility and positive energy. This experience lead Park to a crucialโฃ realization: YouTube’s core strength โlay in direct โcommunicationโ with viewers, and it represented a new market chance rather than a threat toโ conventional broadcasting.
“The most important lessonโ I learned fromโ the Greatโฃ Library was that the essence of YouTube isโ communication,” Park wrote. Following his appointment โas MBC president, โคhe activelyโค encouraged employees to create YouTube content, emphasizing โฃthe importance ofโ viewer engagement.He consistently advised his team,โ “Try what you want to do. But don’t try to teach viewers. Youโ just have to go with the viewers.”
Park also recountedโข a later attempt to collaborate with The Great Library on aโค game broadcast for MBC,โข which the โstreamer declined, preferring to focus on his existing YouTube presence.He expressed his โrespect and admiration for the broadcaster, wishing him a peaceful future. The article notes The Great Library was recently seen at the 2026 S/S Seoul Fashionโข week Fashion Show at dongdaemun design Plaza.Reporter Kim Ha-young
- โ My Daily (www.mydaily.co.kr). Unauthorized reprint & redistribution prohibition-