BMW is preparing to significantlyโข alter โthe design of its โiconic kidney grilles, possibly shrinking them as early as 2028, according to recent reports. This shift comes as the automaker explores new design โlanguages for its “Neue Klasse” vehicle family and beyond,signaling a possible departure fromโค the increasingly โฃlarge grille sizes seen in recentโค models.The change is driven by advancements in BMW’sโ electric vehicle technology and aโข re-evaluation of its โbrand identity. โWith electric powertrains requiringโ less airflow for cooling, the functional โคnecessity forโ oversizedโ grilles diminishes. BMWโฃ first announced itsโ commitment โขto hydrogen fuelโ cell technology for โคseries productionโค in 2028,alongside showcasing a futuristic โ”Panoramic Vision” concept featuring a โlarge,windscreen-width display. The company’sโข design direction is evolving,โ and the kidney grille-a defining BMW โขcharacteristic as 1933-is being re-imagined โขfor a new โคera.
Recent public โopinion,as evidenced by aโค poll with 141 respondents,suggestsโค a mixed reaction to BMW’s larger grille โdesigns,with someโข preferring the more traditional aesthetic. The Neue Klasse, โฃslated to begin โคproduction next โyear,โค will be theโค first โto showcaseโข these new design elements. BMW’s hydrogen-powered vehicles, arriving in 2028, will further demonstrate the company’s evolving approach to vehicleโ design and โฃtechnology.