chery Surges to Top 10 as Indonesian Car Sales Dip in September 2025
Jakarta, Indonesia – A shift in Indonesia’s automotive landscape is underway as Chinese automaker Chery experiences a dramatic sales increase, displacing BYD from its position among the country’s best-selling car brands in September 2025. While overall car sales experienced a decline,Chery’s substantial gains signal a growing consumer appetite for its vehicles and a potential realignment of market dominance.
Total car sales in Indonesia fell in September, with wholesale figures dropping from 66,518 units to 63,723 units. Year-to-date figures through September 2025 show 561,819 units sold wholesale and 585,917 units retailed. This downturn comes as Chery capitalizes on shifting consumer preferences, posting meaningful growth while other brands, including BYD, face sales challenges. The changing rankings highlight the increasing competitiveness of the Indonesian automotive market and the rising influence of Chinese manufacturers.
BYD experienced a significant downturn, with wholesale sales plummeting 57.5 percent – a loss of 1,474 units – to 1,088 units. Retail sales also decreased by 25.9 percent,falling from 2,746 units to 2,036 units. Mitsubishi Motors also saw declines, with wholesale sales down 10.5 percent and retail sales down 7.4 percent. In stark contrast, Chery recorded a 78.5 percent increase in wholesale sales and a 41.5 percent increase in retail sales,marking the most substantial gains of any manufacturer during the period.
These shifts have reshaped the rankings of Indonesia’s best-selling car brands. BYD, previously a strong competitor alongside Suzuki, has fallen out of the top 10 in wholesale sales and been overtaken by Chery in retail sales.
Best Selling Car Brands in Indonesia – September 2025
Wholesale
- Toyota: 20,738 Units
- Daihatsu: 10,605 Units
- Mitsubishi Motors: 6,071 Units
- Suzuki: 5,152 Units
- Honda: 4,332 Units
- Mitsubishi Fuso: 2,425 Units
- Isuzu: 2,052 Units
- Chery: 2,105 Units
- Hino: 1,452 Units
- Hyundai: 1,412 Units
Retail Sales
- Toyota: 20,072 Units
- Daihatsu: 11,390 Units
- Mitsubishi Motors: 5,703 Units
- Suzuki: 5,477 Units
- Honda: 4,600 Units
- Isuzu: 2,230 Units
- Mitsubishi Fuso: 2,206 Units
- Chery: 2,102 Units
- BYD: 2,036 Units
- hino: 1,541 Units
(dry/din)