Apple Surveys Vision Pro Users on Competing VR Headsets and Smart Glasses
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Apple is actively gauging user interest in competing virtual reality (VR) headsets and connected glasses among Apple Vision Pro owners. A recent survey,emailed to Vision Pro users on June 30,2025,explores user experiences,advantages,and disadvantages of the device,while also inquiring about alternative products they may have used [[1]]. This move signals Apple’s strategic interest in understanding the broader landscape of immersive technologies.
Apple’s Vision Pro Survey: A Deep dive
The survey specifically names several competing VR headsets, including the Meta Quest 3, Meta Quest Pro, PlayStation VR, Valve Index, and Bytedance Pico. Notably, Apple is also extending its inquiry to connected glasses, such as Meta Ray-Ban, Amazon’s Echo Frames, and Snapchat Spectacles. This marks the first time Apple has explicitly included connected glasses in its market research, suggesting a potential expansion of its product focus.
Did you know? The global augmented reality (AR) and VR market is projected to reach $765.23 billion by 2030, growing at a CAGR of 40.9% from 2022 [[1]].
Apple’s Foray into Connected Glasses
Apple’s interest in connected glasses is not new. The company has reportedly been developing its own screenless connected glasses,which are expected to feature a camera for capturing photos and videos,as well as Apple Intelligence’s visual recognition capabilities. These glasses will also likely include an audio system for music playback and Siri interaction.
Release Date Speculation
Industry analysts are divided on the release timeline for Apple’s connected glasses. Mark Gurman suggests a potential launch by the end of 2026, while Ming-Chi Kuo anticipates a release in late 2027. Kuo also predicts that Apple may release AR glasses with screens in 2029.
Pro Tip: Keep an eye on Apple’s patent filings for clues about the features and functionality of their upcoming connected glasses.
Competitive Landscape
Apple’s survey underscores the intensifying competition in the VR and AR market. By gathering data on user preferences for competing products, Apple aims to refine its product strategy and potentially develop new features or products to better compete with existing offerings.
| Product Category | Competing Products Mentioned in Apple’s Survey |
|---|---|
| VR headsets | Meta Quest 3, Meta Quest Pro, PlayStation VR, Valve Index, Bytedance Pico |
| Connected Glasses | Meta Ray-Ban, Amazon Echo Frames, Snapchat Spectacles |
What features are most significant to you in a VR headset or connected glasses? How do you think Apple can differentiate its products in this competitive market?
Evergreen insights: The Evolution of VR and AR
The VR and AR landscape has evolved significantly over the past decade. Early VR headsets were bulky and expensive, with limited applications. Though, advancements in display technology, processing power, and software development have led to more affordable, user-friendly, and versatile devices. AR technology, which overlays digital information onto the real world, has also gained traction in various industries, including gaming, retail, and healthcare.
Frequently Asked questions About Apple’s VR/AR strategy
- Why is Apple surveying Vision Pro users about other VR headsets?
- Apple is gathering data on user preferences and usage patterns related to competing VR headsets to inform future product development and strategy.
- Which competing VR headsets are included in Apple’s Vision Pro survey?
- The survey specifically mentions the Meta Quest 3, Meta Quest Pro, PlayStation VR, Valve Index, and Bytedance Pico as competing VR headsets.
- Is Apple also interested in connected glasses?
- Yes,the survey also includes questions about connected glasses like Meta Ray-Ban,Amazon Echo Frames,and Snapchat spectacles,indicating Apple’s broader interest in wearable technology.
- When is Apple expected to release its own connected glasses?
- Rumors suggest that Apple’s connected glasses, which will likely feature a camera and Apple Intelligence visual recognition, could be released as early as late 2026 or late 2027.
- What features are expected in Apple’s upcoming connected glasses?
- Apple’s connected glasses are rumored to be screenless, feature a camera for photos and videos, integrate Apple Intelligence for visual recognition, and include an audio system for music and Siri interaction.
- How does Apple’s survey impact the future of VR and AR technology?
- Apple’s survey highlights the growing competition and innovation in the VR and AR space, potentially influencing the development of more advanced and user-friendly devices in the future.
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