Digital Marketing & Web Analytics Specialist – University of Ottawa
The University of Ottawa is seeking a highly motivated and experienced Digital Marketing & Webโข Analytics Specialist to join our dynamic team. This role is pivotal in driving our digital presence, optimizing user experiences, and โmaximizingโข the impact of our marketing investments.
Responsibilities:
Thisโ position demands a hands-on professional capable of independently programming, configuring, and launching extensive digital marketing campaigns across a variety of platforms including PPC, Google Ads, โMeta, Stackadapt, and LinkedIn. You will beโ responsible for โthe full campaignโ lifecycle,from strategy and implementationโ to ongoing monitoring and optimization. A key aspectโ of this roleโ is โestablishing โคrobust tracking and measurement systems, including the configuration of campaign โคmonitoring, tag management (Google Tag manager), and data flow utilizing UTM parameters and conversion APIs.
You will leverage advanced โขexpertise in web analytics tools – Googleโข Analytics,Tag Manager,Data Studio,Site Improve,Semrush,and โฃCMS platforms (specifically Drupal) – to provide data-driven insights and recommendations. This includes a strong understanding of content strategy, โคdigital โstorytelling, and user journey optimization.The successful candidate โขwillโข haveโฃ demonstrable experience managingโข advertising โbudgets at the sixโ to seven-figure โlevel, ensuring responsibleโค and effective allocation of resources.
moreover, the University ofโ Ottawa is committedโค to digital accessibility and data privacy. You will be expected to demonstrate aโ thorough understanding of โWCAG โคaccessibility โคstandards and relevant personal facts protection laws governingโ digital communications.
Qualifications:
Advanced Master’s degree in โคaโ related field with a strong focus onโ websites and analytics.
โDemonstratedโ ability to program, configure and launch digital marketing campaigns on advertising platforms (e.g. PPC, Google Ads, โฃMeta, stackadapt, LinkedIn).
Experience withโ the configuration of campaign monitoring, tag management systems and data circulation through digital ecosystems (eg UTM, Google Tag Manager, conversion API).
Proven experience managing advertising budgets of $600,000 – $7,000,000+.
Proven experience โขin content strategy,โ digital narration and optimization of user routes.
Understanding of WCAG accessibility standards and personal information protection laws related to digital communications.
University of Ottawaโข Core Competencies:
Theโ University of Ottawa values โขindividuals whoโ demonstrate:
Planning & Organization: The ability to proactively plan and organize work, prioritize tasks, and execute projects effectively.
Initiative & Creativity: A proactiveโค approach to identifying โขopportunities for improvement and delivering positiveโค results.
Customerโ Service Orientation: A commitment toโค understanding and meeting the โคneeds of both internal and externalโฃ stakeholders.
Teamwork & Collaboration: โ The ability to workโ effectively within a team, contribute โconstructively,โ and embrace feedback.
The โUniversity of Ottawa โis an Equal Chanceโข Employer committed to fostering a diverse and inclusive workplace. We especially encourage applications from Indigenous, racialized, and disabled individuals, and also women and โmembers of โคtheโ LGBTIAQI2S+ community. We are dedicated to creating an accessible work environment and will provide accommodations throughout the โrecruitment โprocess upon request. Please contact [email protected] to discuss any accommodation needs.
Priority will be givenโข to candidates with Canadian citizenship or permanent resident โstatus.
Please note: This position may be governed by a collective agreement.If the role involves direct โinteraction โขwith the student population, candidates will be required to demonstrate advanced or higher intermediateโ proficiency in both official languages (English and French) through a skills assessment administered by the University’s Institute of Official Languages and Bilingualism.
Please also note that while the COVID-19 vaccination requirement hasโ been suspended, it โฃmay be reinstated based on public health directives.
