Apple toโฃ Integrate โGoogle’s Gemini AI into โSiri,โฃ Signaling Major Shift in AI Strategy
CUPERTINO, CA – Novemberโ 6, 2024 – Apple is poised to considerably upgrade its Siri virtual assistant by leveraging a customized โฃversion of Google’s Gemini AI model, according to a new reportโ from Bloomberg.Theโค move marks aโ notable collaboration between the tech giants andโ a strategic โคstep for Apple asโ it โขraces to enhance its AI capabilities.
The partnership will see Appleโค reportedly paying Google approximatelyโ $1 billion annually โfor access to the advanced AI technology. This integration will powerโ Siri’s ability to generate summaries and handle complex planning tasks,โค features currently โคlagging behind competitors. While Apple will run the Gemini model on its own Private Cloud Compute servers, the โฃcompany intends to continue developing its ownโ in-house AI models with the long-term goal โขof potentially replacing Gemini altogether. โ
Apple CEO Tim โCook revealed last week that the revamped โฃSiri is slatedโฃ for release next spring, โฃalongside continued โexploration of third-party AI integrations with Apple intelligence. The Gemini model Apple is โadoptingโ boasts 1.2 trillion parameters – aโ measureโฃ of its complexity – substantially โคexceeding the 150 billion parameters of the cloud-based Apple Intelligence model. This increased scale isโ expected โฃto deliver a โmore refined โขand responsive user experience.
Despite โthe Google deal,Appleโฃ remains committed to its โขown AI research andโค advancement. The company’s ultimateโค ambition is toโ create proprietary AI technology capable of surpassing current offerings, ensuring long-term control and differentiation in a โคrapidly evolving market. this dual-track approach allows Apple to quickly improve Siri’s functionality while togetherโ investing in its future AI independence.
