Spotify is โคTrying โtoโค Build a Social Music Experience -โ Again
Here’s aโข summary of the article about Spotify’s new “Messages“โ feature:
Key Points:
Spotify is launchingโ a new “Messages” โฃfeature โฃ within its app, allowing users toโ share โand chat โabout music, podcasts, and โฃaudiobooks directly with โeach other.
This is reminiscent of Apple Ping, a similar “social network for music” introduced by Steve Jobs inโ 2010, which ultimately failed.
The feature aims โto make sharing more seamless. โCurrently,โค users typically share Spotify links via external apps like WhatsApp or Instagram. Availability: Rolling out thisโค week to Free and Premium users agedโ 16+ โขinโ select markets on mobile.
How it effectively works: Users โcan shareโข content via a share icon,chat one-on-one with โขtextโฃ and emojis,and access messages from their profile โฃphoto.
connections: Suggested contacts are based on existing Spotify interactions (collaborative playlists, sharedโข plans, etc.).
Not a Replacement: Spotify emphasizes this feature complements โฃ existing โsharing options, not replaces them.
Privacy & Safety: โฃUsers have control โover conversations (accept/decline requests, block accounts, opt-out). Conversationsโฃ areโฃ encrypted,โค and โcontent will be monitored โfor harmful material.
Future Plans: Spotify intends โคto expand โฃand improve the feature globally in โthe coming months.
Data Potential: โSpotify hopes toโค use sharing โฃdata to improve music recommendations and discoverability.
In essence, โฃSpotify โคis attempting to fosterโข a more social experience within its app, learning from the past failure of Appleโฃ Ping, and hoping to leverage โuser interactionโข for โขbetterโฃ personalization.