Samsung Revives 2022 Tweet to Mock Apple’s iPhone 17 Launch
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Following Apple’s ”Awe-dropping” event on September 9,2025,Samsung Mobile US responded with a pointed jab on X,reigniting a long-standing rivalry. The company resurrected a viral tweet from 2022, directly referencing apple’s absence in the foldable smartphone market. This latest exchange underscores the competitive tension between the tech giants as Apple unveiled its new iPhone 17 lineup, including the iPhone 17 pro and the ultra-thin iPhone Air.
The move is part of Samsung’s ongoing strategy to highlight its technological advancements and playfully challenge Apple’s design choices. By quoting the 2022 tweet – which read, Let us know when it folds.
– Samsung emphasized its position as a leader in foldable device technology, a category Apple has yet to enter. The hashtag #iCant accompanied the post, becoming a recurring theme in Samsung’s responses to Apple product launches.
Apple’s September 9th event
at its event, Apple introduced the iPhone 17 Pro models, the iPhone air – described as the thinnest iPhone ever – updated AirPods Pro 3, and the latest Apple Watch series. The launch generated notable buzz, but also provided an opening for Samsung’s competitive response.
Did You Know?
Samsung and Apple have engaged in public sparring over product features and design for over a decade,often coinciding with major product announcements.
Samsung’s use of the #iCant hashtag signals a continuation of this pattern, directly mocking apple’s perceived limitations in certain areas of innovation. The company intends to position itself as the frontrunner in emerging technologies, particularly foldable displays.
| Event | Date | Key Products |
|---|---|---|
| Apple “Awe-Dropping” Event | september 9, 2025 | iPhone 17 Pro, iPhone air, AirPods Pro 3, Apple Watch |
| Samsung Response on X | September 10, 2025 | #iCant, Quoted 2022 tweet |
Pro Tip:
Following tech company launches is a great way to stay informed about industry trends and competitive dynamics.
See the comments on Samsung’s post here.
Frequently Asked Questions about Samsung and Apple
- What is a foldable smartphone? A foldable smartphone features a display that can be folded, offering a larger screen size in a more compact form factor.
- Why hasn’t Apple released a foldable iPhone? apple has not yet released a foldable iPhone, but industry analysts speculate they are actively researching and developing the technology.
- What is Samsung’s strategy with these posts? Samsung aims to position itself as a leader in innovation and directly challenge Apple’s market position.
- What does the #iCant hashtag mean? The #iCant hashtag is used by Samsung to highlight what they perceive as Apple’s inability to match certain features or technologies.
- How long have Samsung and Apple been competitors? Samsung and Apple have been major competitors in the smartphone market for over a decade.
The Foldable Smartphone Market: A Growing Trend
The foldable smartphone market has experienced significant growth in recent years,with Samsung leading the charge. While still a niche segment,analysts predict continued expansion as the technology matures and prices become more accessible. Other manufacturers, including Google and Motorola, have also entered the foldable market, increasing competition and driving innovation. Apple’s potential entry into this space is widely anticipated and could significantly impact the market landscape.
What are your thoughts on Samsung’s playful jab at apple? Do you think Apple will release a foldable iPhone soon? Share your opinions in the comments below!
