YouTube and Facebook Maintain Dominance in social Media Landscape – december 1,2025
WASHINGTON D.C. – YouTube and Facebook continue โขto lead as teh most utilized online platforms, a recent Pew research Center study reveals, despite shiftingโข preferences and the rise of newer social media contenders. The โคfindings, released โคtoday, offer a snapshot โขof the โคevolving digital โขhabitsโ of American adults and highlight persistent demographic divides in โฃplatform usage.
Theโ sustained โขpopularity of these established giants underscoresโข the enduringโ appeal of video-sharing and broad social networking, even asโ platforms like TikTok experience rapid growth. Understanding these trends is โcrucial for marketers, policymakers, and โฃanyone seeking to connect wiht diverse audiences in the digital age.โฃ The data โขsuggestsโ a fragmented landscape where no single platform commandsโ universalโค reach, necessitating tailored strategies for effective engagement.
According to the study, 84% โof adultsโฃ report ever โคusing YouTube, while 71% have used Facebook.โ Instagram trails as the next most popular, with 50% of adults reporting usage.โ TikTok has seen notable gains, reachingโข 37%โฃ of adults, โขa substantial increase from 21% in 2021. โ
Other platforms included in โthe study show varying levels of adoption: โWhatsApp (32%), Reddit (26%),โ Snapchat โค(25%), X (formerly twitter) (21%), Threads (6%), Bluesky (4%), โคandโค Truth Social (3%).โ Notably, WhatsApp andโ Reddit have โalso โคexperienced growthโ as 2021, rising from 23% and 18% respectively.
Demographic analysis reveals distinct patterns in platform preference. โคInstagram is more popularโ among women โข(55%) than men (44%).Usageโ also variesโค significantly byโ race and ethnicity, with 62%โ of Hispanic adults,โข 58% of Asian adults, โคandโ 54% of โBlackโ consumers using Instagram, compared to 45% of White adults.
Educational attainment also โขcorrelates withโ platform usage.โค Theโค study found that โฃ40%โข of adults with a college degree use โReddit, compared to 28% of those with some college education and 15% of those withโ a high school diploma or less. These findings suggest that social media platforms cater to, and are utilized by, distinct segments of the population.