Amazon Prime Day 2025

Shoppers battling with fine or thinning hair are flocking to buy a budget-friendly haircare range that promises to add 200% more thickness after one use, compared to standard shampoo.

The John Frieda PROfiller+ Thickening Shampoo and Conditioner set has left users impressed, due to its ability to quickly add volume and thickness to their locks. And now the duo has 33% off for Amazon Prime Day, dropping from £24.99 to £16.74.

For those who aren’t yet a Prime member, Amazon is offering a free 30-day trial that lets shoppers enjoy all of subscription’s perks, including unlimited one-day and next-day deliveries.

The John Frieda PROfiller+ range is expertly formulated with biotin and hyaluronic acid to encourage hair growth while plumping hair follicles with hydration to reduce hair loss due to breakage.

The formula is silicone-free and vegan friendly and it’s easy to use – apply shampoo to wet hair, lather and massage into the scalp, rinse thoroughly. For conditioning, apply the thickening conditioner to the hair, leave in for a few minutes, then rinse out.

Shoppers have reported ‘noticeable’ results, with many asserting their hair is fuller, thicker and easier to manage. One said: “I’ve been suffering from hair loss for the last three years, to the point where I was considering buying a wig…my hair is 75% thinner than it was several years ago. I used this shampoo and conditioner yesterday and I immediately noticed a difference, my hair is definitely thicker. Even after one use my hair looks really good, after drying and styling it’s soft, shiny and has a lot more volume.”

Another commented: “I am of an age now where my hair is thinning out but after I’ve washed my hair and conditioned it with these products, it looks so much fuller and shiny. Being able to get it in the larger packs is great because it saved a little bit of money.”

“This is the best my hair has felt in years. I normally have to wash my hair every day but not with this combo. Works for me,” a third added but a fourth left a remark regarding the scent: “This duo is perfect for creating volume to thin hair however it leaves a weird fishy odour to your hair after use.”

Other than John Frieda, Philip Kingsley’s Density Thickening Shampoo and Conditioner Duo is also proven to improve the health, condition and quality of fine, fragile, and shedding hair. Shoppers can enjoy 12% off and get the set at £54.56.

Champo’s Pitta Volumising Collection is also formulated to strengthen strands, enhancing volume, shine and manageability and the shampoo and conditioner set retails at £38.

One five-star shopper left a suggestion in improving the bottle design: “There is one niggle I have that really does surprise me with the 500ml bottles, they should come with pumps. I have looked at other John Frieda 500ml bottles that come with pumps so why not the new 500ml bottles.”

Another, however, said he wouldn’t recommend purchasing it and explained: “Whilst this creates some volume it leaves the hair very coarse and straw-like in texture, which had led to breakage when brushing. I wish I’d spent a bit more on a professional brand. Wouldn’t recommend it.”

A second also agreed on the post-shampoo “coarse” hair and added: “I’ve applied a lot of Argan oil to try and soften and untangle it.” But a satisfied customer said: “My hair has much more body and looks so much better. I also use the thickening spray which is great.”