Onton Secures $7.5M to Fuel Expansion of AI-Powered shopping Platform
Onton, an e-commerce startupโ leveraging artificial intelligence to enhance online shopping, has raised $7.5โฃ millionโค to expand its platform โคbeyondโฃ furniture into new categories like apparel.โ The funding will be used to grow the company’s team adn further develop โits AI-driven searchโข and ideation tools.
Founded in โข2023, Onton aims to address the challenges consumers face when searching โคfor products โonline, especially whenโ they struggle to articulate theirโ desired aesthetic. Rather than relying solelyโ on text-based searches,Ontonโ offers an โ”infinite canvas” where โusers can combine imagesโข – including their own rooms -โ withโฃ products found on the site for visual ideation and AI-powered recommendations.โ The company reports conversion rates 3-5x higher than traditional e-commerce sites,โ attributing this success to the โtrust built through its underlying data.
onton’s new features include image generation and the ability to virtually furnish spaces โusing images of aโ user’s own room.theโค company believes this โฃvisual approach provides consumers with more โoptions, even โคwhen they lack precise โขdescriptive โขlanguage.โ The startup has grown from three to ten full-time โขemployees and plans to reach 15 by hiring engineers and researchers.
The company anticipates increased competition in the apparel space, citing Daydream, Aesthetic, andโค Style.ai as key players. โคOnton โคis currentlyโค building its apparel catalogue and plans to launchโ the category soon,โ leveraging the technological and interface โchanges it has โฃalready implemented.
