Black Friday Onlineโข Sales Hit Record $11.8 Billion, Adobe Reports
american consumers shattered online spending recordsโฃ on Black Friday, reaching $11.8โค billion, according to data fromโฃ Adobe Analytics. โคThis marks โขa significant increase from the $10.8 billion spent online during Black Friday 2024,โ signaling a continued shift towards โขe-commerce for the holiday shopping season. Adobe, which tracks โover 1 trillion visits to U.S. retail websites, reported that online shoppers spent approximately $12.5 million per minuteโ between 10 a.m. โขandโ 2 p.m.
The surge inโฃ online activity underscores black Friday’s evolutionโค into “a major e-commerce moment, as more shoppers opt to stay homeโ and take advantage ofโค deals,” Adobe stated. Looking ahead, โขadobeโฃ projects Cyber Monday,โ December 1, will be even larger, with anโข anticipated $14.2 โbillion in online spending. Thes figuresโ provide โan early indication of broader holiday shopping โฃtrends, with Adobe forecasting total holiday โขspending toโฃ reachโข $253.4 billion this year, up fromโข $241.1 billion in 2024.
While salesforce also โคtracked Black friday spending, reporting $79 billion globally – including โค$18 billionโค in theโฃ U.S.- their data โsuggests the โgrowth might potentially beโค influenced by price increases.Salesforce โคnoted a 6% and 3% year-over-year increase in global and U.S.spending โrespectively, alongside a 7% rise โin prices and a 1% decrease in order volumes.
Both Adobe and Salesforce are observing a growing โขimpact of artificial intelligence on holiday shopping. Salesforce reported that AI and AI agents influenced $22โข billion in โคglobal sales between Thanksgivingโฃ and Black Friday. The pictureโ regarding in-store shopping remains โขmixed, withโข RetailNext reportingโ a 3.4% nationwide decline in foot traffic, โwhile Pass_by indicated a 1.17% overall increase,and a 7.9% increase in department stores.
