Adidas Pulls Controversial Sandals After Outcry Over Cultural Appropriation in Oaxaca, Mexico

Mexico City – Adidas has agreed to halt sales of it’s “Chavarria Oaxaca Slip On” sandal and enter negotiations with the indigenous community of Hidalgo Yalalag, Oaxaca, following accusations of cultural appropriation and threats of legal action from the state government. The controversy centers on the sandal’s design, which closely resembles traditional huarache sandals handcrafted by artisans in the village for generations.

The dispute highlights a growing global concern over the ethical sourcing of designs and the protection of Indigenous intellectual property rights. While cultural exchange can be positive, critics argue that commercializing traditional designs without consent or compensation perpetuates historical exploitation.

The Backlash & Apology

The sandals, designed by American designer john chavarria – whose father is of Mexican descent – in collaboration with German manufacturer Adidas, sparked immediate outrage in Mexico upon their release. Isaías Carranza, a federal parliament member, publicly accused Adidas and Chavarria of “tracing the unique designs of traditional huarache sandals owned by residents of Hidalgo Yalalag Village” on social media.

Chavarria himself issued an apology, stating he was “very sorry not to develop [the] sandy design with direct collaboration that was meaningful with the Oaxaca community.” He acknowledged the design “did not fulfill the respect and collaborative approach” deserved by the artisans of yalalag, where the huarache tradition is deeply rooted.

The Huarache tradition & Yalalag’s Claim

The huarache is a traditional mexican sandal, often intricately woven from leather. The village of Hidalgo Yalalag, located in the Sierra Norte mountains of Oaxaca, is notably renowned for its unique huarache designs, passed down through families for centuries. Artisans in Yalalag typically sell their huaraches locally and to tourists visiting the region, with a pair often taking several days to create. The sandals represent not just footwear, but a significant part of the community’s cultural identity and economic livelihood.

Oaxaca Governor Solomon Jara announced his intention to sue Chavarria, asserting the sandals were a direct imitation of the “Huarache” model exclusive to Oaxaca. The state’s Ministry of Culture echoed this sentiment, stating that using cultural elements for commercial gain without Indigenous consent constitutes a “violation of our collective rights.” They formally requested Adidas cease sales and initiate immediate dialog with the Yalalag community.

Government Intervention & Demands for Compensation

The issue escalated to the national level, with mexican President Claudia Sheinbaum intervening and emphasizing the importance of collective intellectual property rights. “There must be compensation,” Sheinbaum stated during a press conference on August 8th. The Ministry of Culture is now leading negotiations with Adidas on behalf of the Yalalag community.

Adidas has reportedly expressed willingness to meet with Oaxacan government representatives to discuss a resolution. The specific terms of potential compensation remain unclear, but could include financial remuneration, collaborative design projects, or a commitment to supporting the artisans of Yalalag.

A Pattern of Concerns & Broader Implications

This incident is not isolated. Mexico has previously accused other international fashion companies – including Shein (China), zara (Spain), and Carolina Herrera (Venezuela) – of appropriating local art and designs without permission. The case underscores the need for stronger legal frameworks to protect Indigenous cultural heritage and ensure fair compensation for its use.

The controversy surrounding the “Chavarria Oaxaca Slip On” sandal serves as a stark reminder of the ethical responsibilities of global brands and the importance of respecting the cultural traditions of the communities they draw inspiration from.

Sources: (Based on facts from the original article)
Original Article (as provided)
Information on huarache tradition sourced from general knowledge and readily available cultural resources.