Okay,here’s a breakdown of this job description,geared towards helping someone prepare for an interview or understand the role’s core focus. I’ll categorize it into key areas, highlight what’s most meaningful, and suggest what the hiring manager is highly likely looking for. I’ll also give a “vibe check” on the company culture they’re aiming for.
Overall Impression:
This is a significant leadership role. Sony is looking for someone to fundamentally transform their TV/Streaming marketing function. It’s not just about executing campaigns; it’s about building a new, agile, social-first institution capable of maximizing the value of their IP. They want a strategic thinker who is also a hands-on leader, comfortable with both creative vision and operational efficiency. The salary range reflects the seniority and scope of the position.I. Core Responsibilities – The “What You’ll Do” (Prioritized)
Here’s a breakdown,grouped by importance. I’ve marked the most critical areas with (HIGH).
Strategic Leadership & Vision (HIGH):
Develop and execute marketing strategies for adult-targeted series across major streamers. This is the core of the job.
Pivot to a “social-first” marketing organization – this is a major shift and a key expectation.
Elevate series IP into revenue-generating businesses (beyond just initial season marketing). Think long-term franchise building.
Creative direction for all marketing efforts (key art,trailers,social,activations).
Relationship management (HIGH):
Build strong relationships with streaming/linear partners. Demonstrate the value of studio marketing. This is about being a trusted partner, not just a vendor. Operational Excellence (HIGH):
Create an efficient marketing operations team. Streamline processes (on-set shoots, approvals, asset management). Leverage technology. This is about doing more with the same (or less) budget.
Team Building & Culture (HIGH):
Develop a high-performing team. Foster a collaborative, innovative, and safe environment. This is a huge part of the role – they want someone who can inspire and mentor.
Event Leadership:
Lead creative for events like San Diego Comic-Con.
Budget Management:
Balance internal/external resources to maximize tight budgets.
Data & Analytics:
Implement analytics to evaluate and adapt campaigns. Track ROI, and explore AI platforms.
II. Required Skills & Experience – The “What You Need” (Prioritized)
Experience (HIGH):
15+ years in television/streaming marketing,leading teams. Agency-type environment experience is a plus.
Proven success with streaming campaigns for adult-targeted series. This is non-negotiable.
Experience launching and managing a “social studio” – infrastructure for 360 campaigns (YouTube, TikTok, Instagram).
Running marketing operations (project management, asset management, on-set production, etc.).
Strategic & Creative Abilities (HIGH):
Creative vision and strategic thinking.
Adept at creative/business strategy and modeling.
Deep knowledge of artistic talent and industry relationships.
Interpersonal Skills (HIGH):
Proven experience working with producers, creators, and actors. Negotiation and influence skills.
Ability to shift corporate culture and inspire teams.
Technical Skills:
Strong knowledge of global asset management (pipeline, workflow, distribution, analytics).
Familiarity with AI platforms and ROI tracking.
Adaptability:
Flexible to work across multiple genres.
Entrepreneurial spirit and proactive initiative.
Education:
Bachelor’s degree in a relevant field (Design, Advertising, Film, etc.).
III. “Vibe Check” – Company Culture & What they’re Looking for (Beyond the Skills)
This job description heavily emphasizes soft skills and cultural fit. Here’s what sony seems to be looking for:
Innovation & Agility: they’re explicitly looking for someone who can drive change and embrace new technologies (AI).
Entrepreneurial Spirit: They want someone who can think like an owner and take initiative.
Collaboration & Inspiration: They want a leader who can build a positive, collaborative environment.
Passion & Curiosity: They want someone who is genuinely excited about the work and always learning.
Data-Driven: They want someone who doesn’t rely on gut feeling, but uses data to inform decisions.
Franchise Mindset: They aren’t just looking for someone to market a show; they want someone to build a lasting brand.
IV. Interview Preparation – Key Areas to Focus On
Portfolio: Be prepared to showcase your best streaming campaign work, specifically for adult-targeted series. Focus on results (viewership, engagement, brand lift).
Social-First Strategy: Have a clear vision for how you would transform a conventional marketing team into a social-first organization. Be specific about platforms, content formats, and influencer strategies.
Operational Efficiency: Be ready to discuss
