Instagram Censors Video Promoting Supplement for Cystitis, Sparks Debate on Health Advertising
Rome, Italy - September 24, 2025 – A video promoting a dietary supplement intended to help prevent cystitis was removed from Instagram this week, prompting criticism of the platform’s content moderation policies and raising questions about the advertising of health-related products. The video, posted by an account associated with Il Fatto Alimentare, a prominent Italian food and health news outlet, featured facts about D-mannose, a naturally occurring sugar often used as a preventative measure against urinary tract infections and cystitis.
The removal occurred despite D-mannose being widely recognized by medical professionals as a potentially beneficial supplement for urinary tract health, and available for purchase over-the-counter in many countries. Il Fatto Alimentare reports that Instagram cited violations of its advertising policies as the reason for the takedown, specifically regarding health claims and prohibited ingredients. This action has ignited a discussion about the balance between protecting users from misleading health information and allowing access to potentially helpful products, particularly those with established scientific backing. The incident underscores the challenges faced by both social media platforms and health-focused businesses navigating complex and often opaque advertising regulations.
Il Fatto Alimentare is actively soliciting donations from both professionals and the general public to support its independent journalism and continue providing evidence-based reporting on food and health issues. The outlet views the Instagram censorship as an attempt to stifle legitimate information dissemination and is appealing the decision.
