Beyond Twitch & YouTube: The rising Stars Disrupting the Live streaming Landscape
By Julia Evans, World-Today-News.com – November 8, 2023
For many, “live streaming” conjures images of Twitch and YouTube. While these platforms undeniably dominate the market, the live video universe is rapidly evolving. A new wave of platforms is emerging, carving out niches and attracting creators – and viewers – with more flexible, frequently enough more lucrative, and highly focused models.
These platforms are tapping into diverse communities – from gaming and lifestyle to politics and music – offering alternatives to the established giants. Today, we spotlight three names gaining notable traction: Trovo, Bigo Live, and Rumble. Expect to hear a lot more about them.
Trovo: The Chinese Challenger to Twitch
Launched in 2020 by Chinese tech giant Tencent, Trovo is intentionally designed to mirror the functionality of twitch. The interface is clean, categories are well-organized, and streamers are prominently featured. The similarities are striking.
However, Trovo differentiates itself with a key strategy: prioritizing creator compensation. This is a direct response to concerns about revenue sharing on platforms like Twitch.
Here’s how Trovo is attracting streamers:
Trovo 500 Program: This initiative provides monthly bonuses to the most active streamers, based on audience size and consistency. Familiar Monetization Tools: Like Twitch, trovo offers paid subscriptions and a virtual currency gifting system (“Elixirs”) allowing viewers to directly support their favorite creators.
Rapid Growth: While its European audience is still developing, trovo is experiencing rapid growth, particularly in Latin America and asia.
The Bottom Line: Trovo is positioning itself as a viable choice to Twitch, specifically appealing to streamers seeking a more favorable revenue split.
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