Spotify House Seoul Opens Doors,blending Music & Interactive Experiences
SEOUL,SOUTH KOREA – November 13,2024 – Spotify launched “Spotify House seoul” today,transforming Anderson C in Seongsu-dong,eastern Seoul,into a three-day immersive experience for music fans. The event,running through Saturday,combines live performances with interactive zones inspired by the streaming platform’s features.
This marks the second year for Spotify House Seoul, designed to create a space where music, creativity, and innovation intersect.During the day,attendees can explore areas dedicated to Spotify’s Blend,Jam,Playlist Mixing,and Daylist functionalities.The venue will also offer snacks and beverages curated to complement popular Spotify playlists, alongside the unveiling of a limited-edition brand collaboration at “The Spotify Closet.”
“Spotify House Seoul was designed to deliver the ultimate music experience,” said Gautam Talwar, Spotify’s general manager for Asia-Pacific. “It’s where playlists become spaces and fandoms come to life.”
The event’s evening schedule features a diverse concert lineup spanning hip-hop, R&B, pop, and indie genres. Confirmed performers include The Kid Laroi,Jay Park,Bibi,and Zion.T.
The festival kicked off with a surprise opening night performance featuring Central Cee, zico, and girl group Kiss of Life. Spotify has also partnered with Central Cee and streetwear brand Bape to celebrate creativity and self-expression through music and fashion, with the “Bape × SYNA” capsule collection slated for release later this month.
Concert access requires prior registration.
