Spotify Bolsters AI Protections for Musicians with New Policies
NEW DELHI, sep 27: Spotify is implementing updated policies aimed at safeguarding artists, songwriters, and producers against unauthorized use of artificial intelligence. The Swedish audio streaming service, founded by Daniel Ek and Martin Lorentzon, detailed the changes in a recent blog post, citing the rapid evolution of AI technology.
The new measures focus on three key areas: enhanced enforcement against impersonation, a new spam filtering system, and requirements for AI disclosures in music credits.
Spotify’s revised impersonation policy specifically addresses AI voice clones and unauthorized vocal imitations. According to the company,vocal impersonation in music is permissible only with the explicit authorization of the artist being imitated. The policy broadly prohibits falsely representing another person or entity with deceptive intent.
Beyond vocal impersonation, Spotify is increasing efforts to prevent fraudulent uploads of AI-generated or other music to artists’ profiles. The company is collaborating with leading distributors to intercept these issues at their source and is investing in its content mismatch process to expedite review times and allow pre-release reporting of discrepancies.
A new music spam filter is also being rolled out to identify and flag suspicious uploaders and tracks, preventing their recommendation to users.
Spotify is supporting the progress of industry-standard AI disclosure guidelines through DDEX. This standard will allow artists and rights holders to clearly indicate the extent of AI’s involvement in a track’s creation – including AI-generated vocals, instrumentation, and post-production. Spotify emphasized that this initiative is intended to build trust and is not meant to penalize artists who responsibly utilize AI tools.
