Sportfive Appoints Former IIHF Executive Mull to Spearhead Swiss Market Growth
ZURICH, Switzerland – Sportfive, a global sports marketing agency, has appointed Catrin Mull as its new head of brand-led sales for Switzerland, effective instantly. Teh move signals a important push by the agency to expand its presence and services within the Swiss market.Mull brings a wealth of experience in sports marketing and sponsorship, most recently focused on the 2025 Eurovision Song Contest in Basel, where she spent ten months securing sponsorship deals. Prior to that, she served as the communications and marketing director for the International Ice Hockey federation (IIHF) from mid-2020 until the beginning of 2024. Sportfive, which has operated in Switzerland for over two decades, aims to leverage Mull’s expertise to bolster its brand-centric offerings.”I am thrilled to be fully committed to serving the Swiss market and collaborating wiht local brands to develop innovative sports partnerships, activations, and hospitality experiences – supported by Sportfive’s strong portfolio and global network,” Mull stated.According to Sportfive, Mull’s skillset encompasses strategic partner management, sponsorship activation, and communications planning, with a proven track record of working with global brands. The agency believes her leadership will be instrumental in driving growth and delivering enhanced value to clients in Switzerland.
