Sony to Challenge OLED with “True RGB” TVs in 2026
LAS VEGAS, NV – Sony is poised to disrupt teh television market in 2026 with the introduction of new “True RGB” televisions, a technology utilizing a full-color RGB pixel structure designed to surpass current display standards. The move signals a potential shift in the premium TV landscape,currently dominated by OLED technology.
While details remain limited, Sony’s approach centers on utilizing customary Mini-LED backlighting paired with the novel RGB pixel arrangement. This strategy anticipates potential competitive responses, as rivals may adopt similar RGB branding while continuing to rely on established Mini-LED technology. The proclamation echoes past industry debates surrounding “Quantum Dot” displays, where manufacturers like Samsung have emphasized the importance of sufficient quantum dot material for genuine picture quality improvements.
The growth arrives as the television industry faces increasing scrutiny over marketing claims. Hisense and TCL have previously faced legal challenges in the US regarding their quantum dot advertising, highlighting the need for transparency and accurate representation of display technology.
Currently, Sony has not confirmed a specific launch date or timeframe beyond 2026. While the Consumer Electronics Show (CES) traditionally serves as a major platform for TV technology debuts, Sony has reduced its presence at the Las Vegas event in recent years and may opt for an self-reliant launch event. The company is expected to offer the new TVs in a variety of sizes,diverging from the larger,115-inch models seen with some emerging display technologies.
