Snapchat Introduces Infinite Chat History & Collaborative Streaks
Snapchat has rolled out two new features – infinite Retention and Group streaks – offering users greater control over message permanence and a more flexible way to maintain streaks with friends. The updates,widely available after initial testing in 2024,respond directly to user feedback,according to the company.
Infinite Retention allows users to opt-in to saving chat history indefinitely,moving away from Snapchat’s original ephemeral messaging model where messages disappeared after viewing. Both users in a conversation are notified when Infinite Retention is enabled, and either participant can disable it at any time. Previously, conversations only remained visible unless manually saved.
Alongside Infinite Retention,Snapchat has launched a new format for Group Streaks. This allows all members of a group chat to contribute to maintaining a shared streak, rather than relying on individual daily snaps between two users. participation in Group Streaks is optional and private, and streaks can be restored within a week if broken.
Snapchat emphasizes that these changes are designed to provide users with more flexibility and personalization. Infinite Retention offers a balance between temporary and permanent conversations,while Group Streaks reduce the pressure on any single individual to maintain a streak within a group. The company highlights clarity through notifications and per-chat management options, as well as a restoration window for broken Group Streaks, to ensure user control.
