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Snapchat Unveils AR-Centric Strategy for Indian Market at Bengaluru Summit
Bengaluru,India – Snapchat recently hosted a summit in Bengaluru,highlighting its commitment to the Indian market and showcasing the power of augmented reality (AR) and its unique features for engaging Gen Z. The event emphasized how the platform is evolving beyond social media to become a culture-frist, innovation-led partner for brands targeting young audiences.
What Happened at the cARnival
- Immersive Lens Gallery: A “cARousel” walk-through featured India-first and global-best AR lenses across categories like beauty, fashion, and sports, demonstrating daily Gen Z engagement with these formats.
- interactive AR Booths: Attendees experienced Snapchat’s signature AR,bringing their Bitmoji to life and trying on virtual outfits and makeup using Snap Lenses.
- Bitmoji Pop-Up: Guests personalized and printed their own Bitmoji merchandise,highlighting the growing importance of personal branding and avatars for Gen Z.
- Brand Lab Showcase: Case studies presented how Indian and global brands have leveraged Snapchat creatively for product launches, engagement, and youth marketing initiatives.
A Platform with Purpose and Play
A central theme of the summit was Snapchat’s dedication to fostering a safe, creative, and inclusive surroundings for its young user base. Recognizing Gen Z’s strong value system, Snapchat continues to advocate for mental wellness, privacy, and digital kindness, positioning itself as a platform that is both enjoyable and purposeful.
Brands and agencies attending the event gained insights into:
- the dual potential of Augmented Reality for entertainment and utility, exemplified by virtual try-ons and interactive maps.
- Snap’s strategic investments in local creators, regional storytelling, and technological advancements tailored for the Indian market.
- The necessity of multi-format strategies-integrating short-form video, lenses, filters, and other features-to capture and maintain Gen Z’s attention.
