Shake Shack Slogan Ideas: Brand Seeks New Tagline

Shake Shack Seeks Slogan to Boost Brand Identity & Traffic – A Deep Dive

New York, NY – June 15, 2025 – Shake Shack is on the hunt for a defining slogan, acknowledging a gap in its brand messaging that rivals like Dunkin’ (“America runs on Dunkin'”) and McDonald’s (“I’m lovin’ it”) have long filled. The fast-casual burger chain, currently trading at SHAK, believes a concise and compelling tagline is crucial to articulating why customers connect with its food and beverages.the slogan Struggle is Real

For a brand known for its cult following and premium ingredients, the lack of a readily identifiable slogan is a surprising omission. As noted by CFO Katie Fogerty at a recent conference, Shake Shack has struggled to succinctly capture its appeal. this realization prompted the company to enlist the creative team behind Arby’s iconic “We have the meats” campaign to spearhead the effort.

Why Now? The Strategic Importance of a Catchphrase

The move signals a strategic shift towards bolstering brand identity and possibly driving increased foot traffic. While Fogerty acknowledges the company hasn’t yet fully integrated the potential impact of a slogan into its growth algorithms, the expectation is that a memorable catchphrase will resonate with consumers and reinforce Shake Shack’s position in a competitive market.

A Dedicated Effort: New Leadership & Focused Messaging

This isn’t a casual undertaking. shake Shack brought on a Chief Communications Officer last year specifically tasked with developing this crucial brand element.The investment demonstrates a commitment to refining its messaging and solidifying its connection with its customer base.