LEGO Group Seeks Senior Leader for Western Europe Amazon Marketing Strategy
Table of Contents
- LEGO Group Seeks Senior Leader for Western Europe Amazon Marketing Strategy
The LEGO Group is seeking a highly experienced Senior Leader to spearhead its Amazon marketing strategy in Western Europe. This pivotal role within the B2B eCommerce Centre of excellence will focus on defining and deploying best-in-class full-funnel campaigns across all Amazon Ads formats, aligning wiht global, regional, and local market priorities. The position, based in either London or Munich, requires a hybrid work model with three days in the office and up to two days remote.
Key Responsibilities of the Senior Amazon Marketing Leader
The Senior Leader will be responsible for crafting and executing the Amazon marketing strategy for Western Europe, ensuring alignment with the LEGO Group’s overarching commercial objectives.This includes leveraging Amazon Ads Sponsored Ads and DSP formats to create impactful campaigns that resonate with target audiences.
- define and deploy the Western Europe Amazon marketing strategy.
- Align marketing efforts with global, regional, and local market needs.
- Deliver best-in-class full-funnel campaigns across all Amazon Ads formats.
- contribute to the B2B eCommerce Centre of Excellence’s culture and long-term vision.
Did You Know? Amazon’s advertising revenue reached $47 billion in 2023,highlighting the platform’s significance for brands seeking to reach consumers.
The B2B eCommerce Centre of Excellence: Driving Growth and Innovation
The B2B eCommerce Centre of Excellence plays a crucial role in building commercial capabilities for the LEGO Group.The team designs, runs, and optimizes the entire shopper funnel, collaborating with global functions to support the marketing strategy and drive commercial results. The team’s mission is to develop and implement a coherent digital shopper approach that leverages the LEGO brand’s strengths and unique operating model.
Essential Skills and Experience
The ideal candidate will possess extensive experience in e-commerce and/or other marketing fields, ideally from a premium consumer brand, tech company, or digital agency. A deep understanding of Amazon Ads,its ecosystem,and how to drive growth through strategic media planning and optimization is essential. Excellent analytical skills and the ability to communicate complex data insights to senior audiences are also crucial.
- Extensive experience in e-Commerce or marketing.
- Deep understanding of Amazon Ads and its ecosystem.
- Excellent analytical and communication skills.
Pro Tip: Staying updated on Amazon Ads’ evolving features and best practices is crucial for maximizing campaign performance.
Benefits of Joining the LEGO Group
The LEGO Group offers a comprehensive benefits package, including family care leave, insurance coverage, wellbeing resources, a colleague discount, and a bonus scheme. The company is committed to creating a diverse, dynamic, and inclusive culture were everyone feels valued and belongs.
| Benefit | Description |
|---|---|
| Family Care Leave | Enhanced paid leave options for crucial family moments. |
| Insurances | Life and disability insurance coverage for peace of mind. |
| Wellbeing Resources | Resources and benefits to nurture physical and mental wellbeing. |
| Colleague Discount | Generous discount on LEGO products. |
| Bonus Scheme | reward for achieving company goals (if eligible). |
The LEGO Group is committed to equal employment prospect and encourages applicants from all backgrounds.The company also prioritizes Children’s Rights and Child Wellbeing, requiring background screening for positions with high engagement with children.
What are the key challenges in developing a triumphant Amazon marketing strategy for a global brand like LEGO?
How can the LEGO Group leverage its unique brand identity to stand out in the competitive e-commerce landscape?
Evergreen Insights: The Evolution of E-Commerce and Amazon’s Role
E-commerce has experienced exponential growth over the past decade, with global e-retail sales reaching $5.7 trillion in 2022 and projected to reach $8.1 trillion by 2026,according to Statista. statista.Amazon has emerged as a dominant player in this landscape, accounting for approximately 37.8% of the U.S. e-commerce market in 2023. eMarketer. For brands like LEGO, a strong presence and effective marketing strategy on Amazon are crucial for reaching a vast customer base and driving sales.
The rise of retail media networks, like Amazon Ads, has further transformed the e-commerce landscape. These networks allow brands to target consumers with personalized ads based on their shopping behavior and preferences. As competition intensifies, brands must leverage data-driven insights and innovative campaign strategies to stand out and achieve their marketing objectives.
Frequently Asked Questions About LEGO’s Amazon Marketing strategy
- What is the primary focus of the Senior Amazon Marketing Leader role at LEGO?
- The primary focus is to define and deploy the Western Europe Amazon marketing strategy, aligning with global and regional priorities to deliver best-in-class full-funnel campaigns.
- Why is Amazon Ads important for LEGO’s marketing efforts?
- Amazon Ads provides a powerful platform for LEGO to reach a vast audience of potential customers and drive sales through targeted advertising campaigns.
- How does the B2B eCommerce Centre of Excellence contribute to LEGO’s overall marketing strategy?
- The Centre of Excellence is responsible for executing all eCommerce-related activities within the region, building commercial capabilities, and optimizing the shopper funnel.
- What skills are essential for success in the Senior Amazon Marketing leader role?
- Essential skills include extensive experience in e-commerce, a deep understanding of Amazon Ads, excellent analytical skills, and the ability to communicate complex data insights.
- Where can the Senior Amazon Marketing Leader be based?
- The position can be based in either London or Munich, following a hybrid work model.
- What benefits does LEGO offer to its employees?
- LEGO offers a comprehensive benefits package, including family care leave, insurance coverage, wellbeing resources, a colleague discount, and a bonus scheme.
- How is LEGO committed to Children’s rights and Child Wellbeing?
- LEGO is fully committed to Children’s rights and Child Wellbeing across the globe and requires background screening for positions with high engagement with children.
Ready to build your dream career with the LEGO Group? Apply today and help inspire the builders of tomorrow!
