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YouTube Dominates as a Learning Tool for Italian Students: New Report Reveals 75% Usage Rate
A recent study paints a clear picture of the evolving role of social media in education: YouTube is now the go-to platform for the vast majority of Italian students.The research, conducted by Livy and oxford Economics as part of the broader YouTube impact Report 2025, found that a remarkable 75% of students in Italy utilize youtube to support their schoolwork.This figure highlights a critically important shift in learning habits, with the platform also serving as a primary source of leisure and entertainment for 70% of those surveyed.
The findings demonstrate YouTube’s clear lead over competing platforms like TikTok, Instagram, and snapchat when it comes to educational purposes. Though, the platform’s influence extends beyond the student body.The study reveals a growing acceptance of YouTube as a valuable educational resource among adults as well. An notable 84% of teachers report incorporating YouTube content into their lessons or homework assignments, and 67% believe the platform actively encourages student engagement.
Parental Confidence in YouTube’s Educational Value
Parents are also increasingly comfortable with their children using YouTube.The report indicates that 80% of parents in Italy view both YouTube and YouTube Kids as trustworthy sources of both educational and entertainment content. Moreover, 71% of parents express confidence in allowing their children to independently explore the platform.
“YouTube plays a crucial role in opening up the world for young people,especially those who may struggle to find a sense of community elsewhere.”
The research also highlights YouTube’s importance in fostering a sense of belonging. According to the study, 66% of respondents believe YouTube is instrumental in helping children discover the world around them, with this impact being particularly pronounced among those who find it challenging to connect with others in customary settings (60%).
Francesca Mortari, Director of YouTube Southern Europe, emphasized the company’s commitment to fostering a positive and enriching surroundings for young users. “In Italy, we are continuously working with Creators, partners, and media organizations to ensure YouTube remains a space that promotes growth and inspires the next generation,” she stated.
| Key Finding | Percentage (Italy) |
|---|---|
| Students using youtube for schoolwork | 75% |
| Students using YouTube for leisure/entertainment | 70% |
| Teachers using youtube content in lessons | 84% |
