Samsung’s Onyx Cinema LED Screen Enhances HDR Movie Experiences in Europe
Samsung Electronics has officially launched its Onyx Cinema LED screen in Europe at CineEurope 2025, marking a significant step in enhancing the cinematic experience with High Dynamic Range (HDR) technology. This launch, following its U.S. debut at CinemaCon 2025, aims to provide European cinemas with unparalleled visual quality and immersive storytelling capabilities. The Onyx screen promises to revolutionize how audiences experience movies, offering brighter, more vibrant, and true-to-life visuals.
Onyx Screen: A New Era for Cinema Technology
The introduction of the Onyx screen to the European market signifies Samsung’s commitment to pushing the boundaries of cinema technology. According to a report by Digital Cinema Report, LED cinema screens are projected to capture 15% of the global cinema screen market by 2027, indicating a growing demand for advanced display solutions.
Did You Know? The Onyx screen’s self-emitting technology delivers remarkable contrast ratios and deep blacks, enhancing the visual impact of HDR content.
collaboration with pixar
In a collaborative effort to elevate HDR film mastering, Pixar Animation Studios will continue to master its future films in DCI HDR, fully supported by Onyx screens. This ensures that audiences can experience Pixar’s films with the highest levels of brightness and visual fidelity. Pixar plans to install the new Onyx display at its emeryville, California campus to evaluate HDR color and brightness during production, conduct content quality tests, and host demonstration screenings for filmmakers.This dedicated space will foster creative collaboration and innovation in HDR filmmaking.
Pro Tip: HDR technology considerably expands the range of both contrast and color, resulting in more realistic and immersive images.
Jessie Schroeder, VP Post Production at Pixar Animation Studios, stated, “samsung’s Onyx screens allow our Pixar artists to present their stories exactly as they envisioned them – vivid, dynamic and true to life. By mastering our films in HDR with Onyx, we continue to unlock a new level of visual storytelling for filmmakers and deliver the next generation of cinematic experiences for our audiences.”
Key Features and Benefits
The Onyx screen offers several key benefits, including:
- Enhanced visuals: Delivers exceptional picture quality with vibrant colors and deep blacks.
- Scalability: Adaptable to various cinema sizes and configurations.
- Reliability: Ensures consistent performance and longevity.
According to Samsung, the Onyx screen’s modular design allows for flexible installation, making it suitable for both new and existing cinema locations.
CineEurope 2025
Attendees of CineEurope 2025 in Barcelona (june 16-19) can experience the new Onyx screen firsthand at Samsung’s booth. The event unites theater operators,film studios,and industry leaders from across Europe and beyond.
| Feature | Description |
|---|---|
| HDR Support | DCI HDR for high brightness and fidelity |
| Collaboration | Partnership with Pixar for HDR film mastering |
| Launch Event | CineEurope 2025 in Barcelona |
| Key Benefit | Enhanced and immersive cinematic experiences |
Evergreen Insights: The Evolution of Cinema Display Technology
Cinema display technology has evolved significantly over the past few decades. Traditional projection systems are gradually being replaced by advanced LED screens that offer superior brightness, contrast, and color accuracy. This shift is driven by the increasing demand for immersive and visually stunning cinematic experiences. The Onyx Cinema LED screen represents a significant milestone in this evolution, providing a glimpse into the future of cinema.
Frequently Asked Questions About Onyx Cinema LED Screen
- What are the benefits of using an LED cinema screen over traditional projection?
- LED cinema screens offer higher brightness, better contrast, and more vibrant colors compared to traditional projection systems, resulting in a more immersive viewing experience.
- How does HDR enhance the cinematic experience?
- HDR (High Dynamic Range) expands the range of both contrast and color, making images more realistic and visually appealing.
- What is DCI HDR?
- DCI HDR refers to the HDR standard used in digital cinema, ensuring high brightness and fidelity in movie presentations.
- What is Samsung’s role in cinema technology innovation?
- Samsung is a leading innovator in cinema technology, developing advanced display solutions like the Onyx Cinema LED screen to enhance the cinematic experience.
- How does Pixar benefit from using the Onyx screen?
- Pixar uses the Onyx screen to evaluate HDR color and brightness during film production, ensuring the highest quality visual presentation for their movies.
What are your thoughts on the future of cinema display technology? How do you think LED screens will impact the movie-going experience?
For more details, visit samsung.com.
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