Table of Contents
- Samsung Smartwatch Market Share Dips to Fourth Place Globally in Q1 2025
- Smartwatch Market Leaders in Q1 2025
- Samsung’s Market Share Decline
- Potential Rebound with Galaxy Watch 8 Series
- Global Smartwatch Market Share Q1 2025
- The Evolution of Smartwatches
- Frequently Asked Questions About Smartwatches
- What is the current global smartwatch market share for Samsung?
- Which brands are leading the global smartwatch market in 2025?
- Why is Samsung’s smartwatch market share declining?
- When is Samsung launching its new Galaxy Watch 8 series?
- How big is the smartwatch market expected to grow?
- What features are driving the growth of the smartwatch market?
- Are Samsung OS smartwatches popular?
New data reveals a shift in the global smartwatch market, with Samsung dropping to fourth place in shipments during the first quarter of 2025.According to Counterpoint Research, Samsung held a 7% share of global smartwatch shipments in Q1 2025.
Smartwatch Market Leaders in Q1 2025
Apple leads the smartwatch market with a 20% share, followed by Huawei at 16% and Xiaomi at 10%. The rise of Huawei and Xiaomi highlights a growing preference for more affordable smartwatch options [[3]].
Did You Know? The global smartwatch market was valued at $39.1 billion in 2024 and is projected to reach $42.5 billion in 2025 [[3]].
Samsung’s 7% market share in Q1 2025 represents a decrease from the 9% share it held in Q1 2024. Apple also experienced a decline, with its market share decreasing by 9 percentage points. Simultaneously occurring,Chinese brands Huawei,Xiaomi,and IMOO saw increases of 53,53,and 23 percentage points,respectively.
Pro Tip: Keep an eye on emerging markets, where affordable smartwatches are gaining meaningful traction.
Potential Rebound with Galaxy Watch 8 Series
Samsung is expected to launch its new Galaxy Watch 8 series on July 9, 2025. The lineup may include the Galaxy Watch 8, Galaxy Watch 8 Classic, and the Galaxy Watch Ultra 2. These new models could potentially help Samsung regain market share in the competitive smartwatch landscape.
| Brand | Market Share |
|---|---|
| Apple | 20% |
| Huawei | 16% |
| xiaomi | 10% |
| Samsung | 7% |
The smartwatch market is dynamic, with brands constantly vying for market share.While Apple leads in the US [[2]], Samsung OS smartwatches were termed as the world’s best-selling wearable in 2023 [[1]].
What features are most critically important to you when choosing a smartwatch? How do you think Samsung can regain market share in the coming quarters?
The Evolution of Smartwatches
Smartwatches have evolved from simple notification devices to sophisticated health and fitness trackers. Early models focused on basic features like displaying notifications and tracking steps. Today’s smartwatches offer advanced capabilities such as heart rate monitoring, sleep tracking, GPS, and even mobile payments. The increasing popularity of smartwatches is driven by their convenience, versatility, and ability to enhance users’ lifestyles.
The smartwatch market is expected to continue growing, driven by technological advancements and increasing consumer demand. The global smartwatch market is projected to grow from $42.5 billion in 2025 to $92 billion in 2034 [[3]].
Frequently Asked Questions About Smartwatches
In Q1 2025, Samsung’s global smartwatch market share was 7%, placing it in fourth position.
Which brands are leading the global smartwatch market in 2025?
Apple leads the market with 20%, followed by Huawei with 16% and Xiaomi with 10%.
One factor is the increasing popularity of more affordable smartwatch models from brands like Huawei and Xiaomi.
When is Samsung launching its new Galaxy Watch 8 series?
samsung is expected to launch the Galaxy Watch 8 series on July 9, 2025.
How big is the smartwatch market expected to grow?
The global smartwatch market is projected to grow from $42.5 billion in 2025 to $92 billion in 2034.
What features are driving the growth of the smartwatch market?
Features such as health tracking, fitness monitoring, GPS, and mobile payments are driving the growth of the smartwatch market.
Are Samsung OS smartwatches popular?
Yes, in 2023, Samsung OS smartwatches were termed as the world’s best-selling wearable [[1]].
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