BTS’s RM and Samsung Reimagine Art at Home
The intersection of art and technology is explored as global pop icon RM of BTS teams up with Samsung. The goal is to transform how people interact with art in their everyday environments, making it more accessible and emotionally engaging for everyone.
Art Basel and the “Living With Art” Event
During Art Basel in Basel 2025, Samsung Electronics hosted a special event entitled “Living With Art.” The event explored how technology transforms the ways people experience, collect, and live with art. The event featured RM, along with Clément Delépine, Director of Art Basel Paris, and artist Basim Magdy.
Sofia Monteiro, Curator at Samsung Art Store Europe, and other speakers shared insights. Digital platforms, like Samsung Art TV, help make art more personal and more accessible for everyday life.
RM‘s Artistic Journey
RM spoke about how art brings him comfort, curiosity, and connection. He discussed his early love of literature and how his discovery of visual art led him to digital platforms like the Samsung Art Store. The Art Institute of Chicago visit made a huge impact.
The idea of art offering beauty in quiet moments resonates deeply with RM. This is what attracted him to The Frame. Friends often think it is a piece of new media art, not a TV.
RM emphasized the potential of digital tools to make art discovery intuitive. “Art Store Streams on Samsung Art Store break down barriers and introduce me to artists I might never encounter otherwise.”
RM’s curated collection on the Samsung Art Store launched during the event. This collection provides users with an insight into his artistic preferences. His chosen works feature both emerging voices and modernists.
He asks straightforward questions such as, “Who made this? And why did they make it?” which enable him to go deeper into an artwork.
Technology’s Impact on Art
The second part of the event shifted to industry insights. A panel, moderated by Sofia Monteiro, included Basim Magdy and Clément Delépine. They discussed how digital tools change how people discover, experience, and collect art. Digital platforms are transforming the art world.
Delépine discussed a cultural shift. Physical artwork still has value, but there has been a major change in how people experience it. Digital galleries, curated feeds, and algorithmic discovery are avenues that people are incorporating into their experiences. It’s about the experience.
This shift from ownership to experience is meaningful during a time when gallery access can be limited. Magdy emphasized the ability to share art globally. “You’re connecting with people you may never meet, and that’s both beautiful and a little surreal.”
The panelists agreed that the Samsung Art Store can help people discover their artistic tastes through visual immersion. Delépine said, “The Frame reminds me of how we used to collect and curate images online. You’d collect images, and over time, patterns would emerge. That process helped shape your taste, and The Frame enables something similar but in your own space.”
The conversation also addressed the importance of preserving the emotional depth of art, even with digitization. Magdy stated, “It’s like listening to your favorite band at home versus being at the concert. Digital can’t replicate everything, but it can open the door. And that matters.”
Looking forward, Delépine sees AI as a tool that will influence art’s future, but one that shouldn’t overshadow the human element. “Using AI won’t make you an artist, just how editing tools don’t make you a director. Vision still matters more than the tools.”
The panel reinforced their shared vision that technology expands the power of art. Platforms like Samsung Art Store are helping to democratize creativity for a new generation. The digital art market has shown steady growth, reaching an estimated $1.4 billion in 2023, highlighting the increasing integration of technology and art (Statista).
Art, Technology, and Accessibility
The event coincided with the launch of the Art Basel in Basel (ABB) Collection on the Samsung Art Store. This featured 38 curated works, spanning continents, mediums, and generations. For the first time, the collection includes contributions from an Africa-based gallery.
Visitors to Samsung ArtCube explored these works on Samsung Art TVs, including The Frame, The Frame Pro, Neo QLED 8K, and MICRO LED, showing how display innovation enhances the impact of fine art in the home.
“At Samsung, we see technology as a bridge, not a barrier, to emotional and cultural connection,” said Amelia-Eve Warden, Senior Communications Manager at Samsung Europe. “Whether it’s discovering a new artist or reinterpreting a classic, we’re proud to help more people make art part of their everyday rhythm.”
Art in Daily Life
The “Living With Art” sessions, from RM’s reflections to the insights of art world leaders, reinforced a common belief—that art is something to live with. Art can be closer, more personal, and more resonant than ever before.
Samsung’s partnership with Art Basel sends a clear message: art can live with the viewer.
