Teens Shun Sunscreen Amidst Dangerous Online Myths
Dermatologists Battle Rising Anti-Science Tide Targeting Youth
A concerning wave of anti-science misinformation, amplified by social media since the COVID-19 pandemic, is leading teenagers to abandon sunscreen, a critical defense against skin cancers, including melanoma.
The Spread of Dangerous Falsehoods
Conspiracy theories falsely claim that sunscreen causes cancer, despite overwhelming clinical evidence proving it prevents it. Children and adolescents, highly susceptible to online propaganda, are particularly vulnerable to these damaging narratives.
The conspiracy theorists claims that sunscreen causes cancer … and kids are inevitably most susceptible to the propaganda
— The Guardian (@TheGuardian) March 1, 2020
A recent survey by teen beauty brand Indu revealed that 60% of teenage girls have experienced sunburn on their face, yet only 27% use sunscreen daily. Teenage boys are even less inclined to adopt this vital habit. While online platforms like TikTok bear responsibility for curbing misinformation, parents can actively encourage their children to integrate sunscreen into their daily skincare routines.
Recommended Protection for Young Skin
Choosing a non-greasy, easily absorbed, and makeup-friendly high-protection SPF is key. Indu’s Everyday Hero SPF50 (£25) offers a lightweight, synthetic sunscreen with a smooth, hydrating finish in a convenient tube suitable for any gender.
Bubble Skincare, a brand aimed at teens and tweens, offers its Solar Mate Daily Mineral Sunscreen SPF30 (£19). This physical sunscreen utilizes zinc for a matte, non-chalky finish that appears nearly clear. A tinted version is also available (£19), perfect for substituting light, school-appropriate makeup.
The affordability of sunscreens is a significant concern, with VAT potentially making essential UV protection inaccessible for lower-income families. Dermatologist-founded brand Altruist champions accessible sun care, offering its Oily Skin Cream SPF50 (£9.50). This product, combining mineral and synthetic ingredients with a dry-touch finish, is an excellent and budget-friendly option for teen skin.
Expert Recommendations
According to the Skin Cancer Foundation, daily use of sunscreen with an SPF of 15 or higher can reduce your risk of developing squamous cell carcinoma by 40 percent, and lower your risk of melanoma by 50 percent (Skin Cancer Foundation).
This proactive approach to sun protection is crucial in combating the rise of skin cancer, particularly among younger demographics influenced by harmful online trends.
