ROG Xbox Ally Price Leaks from UK Retailer, Pre-orders Reportedly Live
London, UK – October 5, 2023 – Potential pricing for teh upcoming ROG Xbox Ally handheld has surfaced via a catalog listing at UK retailer argos, suggesting a price of £499.99 for the base model. The listing also indicates that pre-orders are currently available.
The leak, shared on the Xbox Ally Reddit page today, arrives less than a month before the handheld’s official release on October 16th. While official pricing details have remained scarce, the reported Argos listing offers the frist concrete indication of how much consumers might expect to pay. The details comes amid growing anticipation for the device and speculation of an announcement this week.
Though, the Argos listing contains inaccuracies. A second image accompanying the Reddit post mislabels the device as the “Asus Xbox Rog Ally” and displays an image of the premium ROG Xbox Ally X model, rather than the standard version. This suggests a potential error in the catalogue’s preparation.
As of this writing, neither Asus nor Argos have officially confirmed the pricing or pre-order availability. Pure Xbox will continue to monitor the situation and provide updates as they become available.
https://www.purexbox.com/news/rog-xbox-ally-handheld-release-date-price-features-and-everything-we-know-so-far
https://www.reddit.com/r/XboxAlly/comments/1noiosm/i_work_at_argos_and_seems_to_be_pre_orders_atart/
https://www.purexbox.com/news/2025/09/rog-xbox-ally-x-can-reach-insane-fps-in-doom-the-dark-ages-says-analysis
