B.LEAGUE Announces Extensive Partnership Roster for 2025-26 season
Tokyo, Japan – The Japan Professional Basketball League (B.LEAGUE) today unveiled a thorough list of partners for the upcoming 2025-26 season, signaling strong commercial confidence in the league’s continued growth and popularity. The proclamation, made by B.LEAGUE Chairman Shimada Shinji, details a tiered partnership structure encompassing Top, Title, Innovation, and general Partners, alongside a robust group of Supporting Companies.
The league has secured Softbank Co., Ltd. as its B.LEAGUE TOP PARTNER, representing the highest level of sponsorship. Resona Holdings Co., Ltd. will serve as the B.LEAGUE TITLE PARTNER, further solidifying the league’s financial foundation. Inflonia Holdings Co., Ltd. has been named the B.LEAGUE INNOVATION PARTNER, highlighting a commitment to technological advancement within the sport.
Beyond these headline partnerships, B.LEAGUE has cultivated a diverse portfolio of collaborators focused on key areas:
* Nippon Life Insurance Company joins as a **SUSTAINABILITY
