Real American Beer Revs Up NASCAR Presence

Sponsorship Heats Up at Sonoma Raceway

Real American Beer is boosting its presence in the NASCAR Cup Series, partnering again with **Hyak Motorsports** at Sonoma Raceway, as **Ricky Stenhouse Jr.** pilots the No. 47 Chevrolet with a bold Real American Beer design, mirroring the brand’s high-octane vibe.

Brand Expansion

This race appearance highlights Real American Beer’s deepening alliance with **Hyak**, coinciding with the brand’s growing popularity. Launching just over a year ago, Real American Beer has expanded into 27 states and become a top-15 growth driver in the lager sector.

The company says that RAB has achieved double-digit growth in sales and total distribution points this year, week after week.

“We’re growing faster than almost anyone in the category—and we’re just getting started,” said **Terri Francis**, CEO of Real American Beer. “This kind of momentum doesn’t happen by accident. It’s the result of a brand that actually connects: American-made, priced right and built for real people. Retailers are leaning in, drinkers are coming back, and the energy is compounding everywhere we go.”

Driver’s Perspective

“I’m looking forward to getting out to Sonoma this weekend,” said **Ricky Stenhouse**. “It’s one of the most demanding tracks we race on, and it really challenges you as a driver. It’s great to have Real American Beer on board with us again. They bring a lot of pride and passion to the sport, and we’re hoping to give them something to cheer about this weekend in wine country.”

Community Engagement

Beyond the racetrack, RAB is connecting locally through its Local Legends campaign in Ohio, Florida, New York, Missouri, Illinois, and Texas, celebrating everyday Americans with in-store displays and billboards.

According to Statista, the beer industry contributed $331.7 billion to the U.S. economy in 2023 (Statista).

“We’re not just building a brand, we’re showing up for communities,” said co-founder **Hulk Hogan**. “And we’re doing it the Real American way.”

Online Availability

Real American Beer is now available for online purchase, delivering directly to consumers for race day via the Real American Beer Finder.

About the Companies

Real American Beer (RAB), co-founded by **Hulk Hogan**, is an American-owned and made light beer with 4.2% ABV, 110 calories, and 4g carbs, available in 27 states. Their mission: uniting people, one beer at a time. More info at therealamerican.com and on Instagram, Facebook and X.

**HYAK Motorsports**, formerly JTG Racing, is led by principal owner **Gordon Smith**, with co-owners **Brad Daugherty**, **Mark Hughes**, and **Ernie Cope**. “HYAK” means “fast” in Chinook Jargon, a Pacific Northwest trade language. The team aims to enhance performance and fan engagement.