Salt Lake City, Utah – A recent screening of A Minecraft Movie in Provo, Utah, took an unexpected turn when the viral chicken jockey trend leaped from social media into real life. The incident highlights the growing impact of online trends on public spaces and the challenges they pose for businesses.

The Genesis of the ‘Chicken Jockey’ Craze

The chicken jockey trend is intrinsically linked to the release of the “Minecraft” movie.It involves moviegoers creating a spectacle during the film, particularly when the character Steve, portrayed by Jack Black, mentions in-game items, especially the chicken jockey. This often includes throwing popcorn, shouting, and general disruptive behavior.

Experts in social media trends note that these types of viral moments frequently enough gain traction due to their novelty and the sense of community they create among participants. Though, they can also lead to unintended consequences, as seen in Provo.

The Provo Incident: A Detailed account

Chuck Nadauld, a Provo student, and his friends decided to add their own twist to the trend. Their plan involved acquiring a live chicken.

Me and my one other friend before the movie had driven to a farm and bought a chicken for $15.
chuck Nadauld, Provo Student

Nadauld successfully smuggled the chicken into the theater. According to him, the chicken enjoyed the movie, eating popcorn at his feet, until the pivotal chicken jockey scene, when he lifted it in the air. This act, though, led to their swift removal from the premises.

theater Management’s viewpoint

Nick Gamble, the movie theater manager, recounted the events of the evening. He noted that initial signs of trouble emerged when patrons began requesting refunds due to discomfort.

I was actually suppose to be off at 6 p.m. that night, but stayed to help because I knew they were going to need the help that night.
Nick Gamble, Movie Theater Manager

Gamble decided to monitor the screening. The situation escalated when someone set off an air horn, prompting him to temporarily halt the movie. Though, the real chaos erupted during the chicken jockey scene.

The crowd just went crazy at that.
Nick Gamble, Movie Theater Manager

While Gamble did not personally witness the chicken, he quickly intervened, stopping the movie and instructing Nadauld and his friends to leave. He emphasized the importance of respecting other moviegoers.

just don’t bring items or objects that will cause harm or danger to other moviegoers.
Nick Gamble, Movie Theater Manager

The incident served as a wake-up call for the theater, highlighting the need to prepare for similar occurrences in the future. Experts in risk management for public venues suggest that theaters should develop clear policies regarding disruptive behavior and communicate them effectively to patrons.

Social Media Fallout and Ethical Considerations

Videos of Nadauld’s actions quickly went viral, amassing hundreds of thousands of views across various social media platforms. The response was mixed, ranging from amusement to outrage.

Nadauld reported receiving both positive and negative feedback, including disturbing death threats directed at him and his family. This highlights a darker side of viral fame, where online anonymity can embolden individuals to engage in harmful behavior.

Despite the negative reactions, Nadauld maintains a lighthearted attitude.

No regrets.
Chuck Nadauld, Provo Student

He did express remorse for not assisting theater staff with the cleanup. Animal welfare advocates have also weighed in, emphasizing the importance of ensuring the safety and well-being of animals involved in such stunts.

The Chicken’s Fate

Following the incident, Nadauld ensured the chicken’s well-being.

Nadauld said he gave it to a farm, alive and well.

This outcome is a positive note in an otherwise chaotic situation. Animal rights organizations frequently enough advise against using live animals in pranks or stunts, as it can cause undue stress and potential harm.