Snapchat and Perplexity AI Forge $400 Million Partnership to Integrate AI Search into Messaging
Snapchat has entered a meaningful agreement with Perplexity AI,valued at $400 million,to bring AI-powered search capabilities directly into its messaging platform. Beginning in January 2026, Perplexity will become the default AI search tool within Snapchat chats, allowing users to access information and answers without leaving the submission.
The collaboration aims to enhance Snapchat conversations beyond simple text and emoji exchanges. Users will be able to ask questions, research facts, and clarify topics directly within their chats, blending social interaction with real-time AI assistance. this integration seeks to provide a more seamless and informative experience for SnapchatS user base.
“This is a milestone for Perplexity,” stated Aravind Srinivas, founder of Perplexity AI, in a post on X (formerly Twitter). He emphasized the potential of the partnership to fundamentally change how people access information through everyday dialogue. Snapchat CEO Evan Spiegel shared a similar vision, explaining the goal is to make AI feel ”personal, social, and fun” – integrated into conversations and friendships rather than existing as a separate utility.
For Snapchat, the partnership is expected to increase user engagement and provide a more thorough ecosystem. Perplexity,in turn,gains access to a substantially larger audience,expanding its reach beyond its existing platform.
This deal reflects a broader industry trend of major social media platforms partnering with AI startups to improve user experience and introduce more intuitive,interactive features. By embedding Perplexity’s technology, Snapchat aims to provide users with information at their fingertips, maintaining a natural conversational flow. The partnership positions Perplexity as a key player in the evolving landscape of conversational AI and its integration into daily online communication.
