Santiago, Chile – PC Factory, Chile’s leading technology retailer, has substantially expanded its community outreach efforts through a series of initiatives spanning athletics, technological innovation, and social duty programs between April and July 2025. The company’s commitment to bridging the gap between technology and the public is evident in its diverse range of activities.
Athletic Partnerships and Youth Advancement
In April, PC Factory hosted the inaugural Gran Prix of Athletics PC Factory – UC, attracting over 75 schools and fostering a spirit of competition and sportsmanship. This event underscores the company’s dedication to supporting youth athletics and promoting healthy lifestyles. The same month saw the official launch of the Lenovo Legion Pro 7 gaming laptop at PC Factory’s Technological Meeting Center (CET) in Vitacura,attended by Lenovo executives,industry specialists,and media representatives.
The Santiago 2025 marathon also saw PC Factory volunteers supporting over 100 children and young people from the Ganbaru Foundation. Notably, athlete Matías Olguín achieved a “triple start” in the competition, securing a year of free athletics classes for children in the paine commune.
Did You Know? The Ganbaru Foundation focuses on providing opportunities for disadvantaged youth through sports and education.
Innovation and Technological advancement
Continuing its athletic focus, June hosted the second installment of the Gran Prix of Athletics PC Factory - UC, with participation increasing to over 92 schools nationwide. the CET in Vitacura also served as a venue for an insightful discussion led by AMD specialist José Terán, exploring the impact of artificial intelligence on computing, creativity, and performance. This event brought together technology enthusiasts and industry professionals to discuss the future of innovation.
PC Factory also hosted a session of the Marketing Committee of the Santiago Chamber of Commerce (CCS), led by the company’s commercial and marketing manager, Cristóbal Larraín. Discussions centered on the challenges and emerging trends shaping the technology sector. What role do you think AI will play in the future of Chilean businesses?
Empowering Communities Through education and Support
A important milestone was reached in june with the graduation of 10 older adults from the Computing Class program. This three-year initiative aims to equip seniors with essential digital skills, enabling them to navigate online services, connect with loved ones, and utilize mobile applications. The program demonstrates PC Factory’s commitment to inclusivity and bridging the digital divide.
Moreover, PC Factory donated six computers to young people receiving care from the childhood and adolescence service, supporting their access to higher education at the Pontifical Catholic University of Chile (PUCV).The company’s long-standing partnership with Ceiling Chile, spanning over four years, continued with the delivery of over 100 school and winter kits to the El Peñoncito de Puente Alto camp, with active volunteer participation from PC Factory employees.
| Initiative | Date | Key Details |
|---|---|---|
| Gran Prix of Athletics PC Factory – UC (1st Date) | April 2025 | 75+ schools participated |
| Lenovo Legion Pro 7 Launch | April 2025 | Held at PC Factory CET in Vitacura |
| Santiago 2025 Marathon Support | 2025 | Volunteers assisted 100+ children from Ganbaru Foundation |
| Gran Prix of Athletics PC Factory – UC (2nd Date) | June 2025 | 92+ schools participated |
| Computing Class Graduation | June 2025 | 10 older adults completed the program |
“At PC Factory, we believe in creating experiences that connect technology, sports, and social responsibility,” stated Rodrigo Arriagada, general manager of PC Factory. “These activities reflect our dedication to fostering the development of individuals and communities.”
Pro Tip: Supporting local initiatives like these can significantly enhance a company’s brand reputation and customer loyalty.
Through these multifaceted initiatives, PC Factory solidifies its position as a key contributor to Chile’s technological advancement, athletic development, and social well-being.
About PC Factory
PC Factory is the largest technology retail chain in Chile, operating 33 stores nationwide. Customers can find a extensive range of products, including computer equipment, mobile phones, printers, cameras, audio systems, security solutions, smart home devices, and entertainment options (games, consoles, and televisions) at their stores and on their website: www.pcfactory.cl.
Source: Nexos.
Corporate Social Responsibility (CSR) has become increasingly vital for businesses globally.According to a 2023 report by McKinsey, companies with strong ESG (Environmental, Social, and Governance) practices outperform their peers financially [[1]].PC Factory’s initiatives align with this trend, demonstrating a commitment to creating positive social impact alongside business success. The focus on youth development, digital inclusion, and community support positions PC Factory as a responsible corporate citizen in Chile.
Frequently Asked Questions about PC Factory’s Community Initiatives
- What is the Gran Prix of Athletics PC Factory – UC? It’s an athletic competition for schools,promoting sports and healthy lifestyles.
- What is the Computing Class program? It’s a program designed to teach older adults essential digital skills.
- How is PC Factory involved with the Ganbaru Foundation? PC Factory volunteers support children and young people from the foundation during events like the Santiago Marathon.
- What types of products does PC Factory offer? PC Factory sells a wide range of technology products, including computers, phones, and gaming consoles.
- Where can I find more details about PC Factory? Visit their website at www.pcfactory.cl.
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