Patrick Schwarzenegger Takes Fanatics Casino for a SPIN in New “Explained By” campaign Ad
Fanatics Casino has launched a new advertising campaign, “Explained by Patrick Schwarzenegger,” created in collaboration with Anomaly and OBB Media. Building on the success of the brand’s “Explained by” series - previously featuring Livvy Dunne for Fanatics Sportsbook – the campaign now focuses on attracting online casino players.
The ad features Patrick Schwarzenegger demonstrating the simplicity and rewards of FanCash Spins, Fanatics Casino’s daily free-to-play game offering over $100,000 in prizes each day. Schwarzenegger playfully explains the game while physically spinning,aiming to connect with the large and engaged audience of U.S. online slot players.
“I’ve done some weird stuff on set before, but spinning in circles for hours is near the top of the list,” Schwarzenegger commented. “Luckily, that’s the spirit behind FanCash spins on fanatics Casino. It’s simple and rewarding. If I’m laughing this hard while getting dizzy on camera, imagine how good it feels when you’re playing for real rewards.”
Selena Kalvaria, CMO of Fanatics betting and Gaming, stated, “Our vision is for Fanatics Casino to become the preferred choice for slot players by setting a new standard for player experience, innovation, and rewards.” She added, ”In a category known for flashing lights, noise and bouncing coins, Patrick Schwarzenegger’s effortless charm and confidence brings our brand to life with a memorable clarification of playing FanCash Spins on Fanatics Casino.”
The integrated campaign will be deployed across a wide range of media channels including linear video, connected TV, online video, out-of-home advertising, streaming platforms, terrestrial audio, podcasts, and performance marketing channels.
