OSN & iQIYI Launch New Channel for Asian Entertainment in MENA
Dubai, UAE – OSN has launched a new dedicated channel for Asian entertainment, OSNtv iQIYI, in partnership with iQIYI International, bringing a curated selection of programming to audiences across the Middle East and North Africa (MENA) region. The channel debuted on February 23, 2026, marking a first-of-its-kind collaboration between the two entities, according to a press release.
The OSNtv iQIYI channel will feature a diverse range of Asian genres, including drama, romance, fantasy, anime, and action. IQIYI, a leading Asian over-the-top (OTT) platform, will provide popular and critically acclaimed titles, carefully selected to meet the growing demand for Asian content in the region. The channel will operate as a linear pay-TV offering within OSN’s existing channel lineup, with select content also available on demand through the OSNtv content library.
“The launch of OSNtv iQIYI is a unique and exciting addition to our channel line-up, reflecting how viewing preferences across the region continue to evolve,” said Andy Grant, VP Programming at OSN.
The co-branded channel will be distributed via satellite and IP on OSN set-top boxes and integrated into OSNtv packages, both directly and through partner providers throughout the MENA region. Content will be presented in its original language, with both English and Arabic subtitles available. Select titles will also be offered with Arabic dubbing to broaden accessibility.
Xianghua Yang, President of iQIYI International, stated, “Through our partnership with OSNtv, we are bringing iQIYI’s premium Asian content closer to audiences across the MENA region. This dedicated linear channel marks an important step in integrating our globally popular stories, genres, and formats into the region’s entertainment landscape, making it easier than ever for viewers to discover and enjoy iQIYI’s content in one place.”
Beyond the channel launch, OSN and iQIYI are integrating the iQIYI app directly onto OSNtv set-top boxes as a preloaded application. A dedicated section will also be added to the OSNtv homepage to promote discoverability of iQIYI content. Further bundled offerings and platform integrations are planned for future announcement, according to OSN officials.
Imad El Khoury, VP Commercial MENA at OSN, emphasized the broader scope of the partnership. “Our partnership with iQIYI goes beyond a channel launch; it expands the value we bring to OSN subscribers. From the co-branded linear channel to premium app placement and upcoming bundled offerings, this collaboration strengthens our entertainment ecosystem and creates new opportunities for growth,” he said.
The launch of OSNtv iQIYI is intended to bolster OSN’s content portfolio and cater to evolving viewer preferences, providing increased choice and access to globally popular entertainment.