UW Students Celebrate German Heritage at Memorial Union’s Oktoberfest
MADISON, WI – October 2, 2025 – The university of Wisconsin-Madison campus transformed into a vibrant party of German culture this week as the Wisconsin Union Directorate (WUD) hosted its annual Oktoberfest festival at the Memorial Union. The event, which began yesterday, offered students a taste of customary German festivities, including crafting, games, and community spirit.
Oktoberfest provides a unique opportunity for UW-Madison students to experience a diffrent culture without leaving campus. The festival, executed by the Wisconsin Union, aims to foster a sense of global connection and provide a fun, engaging experience for the university community. This year’s event featured a wooden heart ornament station and traditional Euchre games, drawing students eager to participate in the festivities.
On the second day of the festival, WUD Global Connections partnered with Wheelhouse Studios to offer a hands-on crafting experience. Attendees decorated clay cookie hearts, transforming them into personalized necklaces or ornaments.
“I loved getting to see all of the people that were really excited to be there,singing songs together and seeing the older audience was really sweet,” said freshman Arielle Zisman,reflecting the positive atmosphere of the event.
Adding to the authentic experience, WUD Games hosted Euchre tournaments. The card game, originating in Germany during the 18th century and brought to America by German immigrants, allowed students to learn and play a piece of German history. Experienced players were on hand to teach the rules to newcomers, ensuring everyone could join in the fun.
Through the Wisconsin Union’s dedication to bringing Oktoberfest to Madison, students gained a firsthand connection to German traditions, bridging the distance of an ocean and thousands of miles. The Daily Cardinal has covered UW-Madison and the surrounding community since 1892 and encourages readers to support local journalism.
