ANN ARBOR, Mich. – Ohio State University has filed a trademark challenge against a popular Ann Arbor bar,The Brown Jug,over its “Buckeye Tears” drink,a cocktail created to celebrate Michigan’s football rivalry with the Buckeyes. The filing, submitted to the Trademark Trial and Appeal Board on Sept. 26, initiates a legal process that could span years.
The drink, which has become a staple at The Brown Jug as its introduction, is named as a playful jab at Ohio State, referencing the perceived disappointment of Buckeye fans following Michigan victories. The Brown Jug has been a fixture in Ann Arbor as 1936, known for its “quality, fresh food in a clean, pleasant, family atmosphere,” according to its website.
University Spokesperson Chris Booker stated the trademark filing serves as the University’s official comment on the matter.
The Brown Jug has publicly acknowledged the challenge but intends to continue selling the drink throughout the legal proceedings. A manager, speaking anonymously, told reporters, ”business as usual.” The bar has even seen an increase in customers eager to try the drink as news of the trademark challenge surfaced. “People want to come in, see it and try it,” the manager said.
The Brown Jug has actively engaged with the situation on social media, sharing videos of customers enjoying “Buckeye Tears” and announcing plans for merchandise. A dedicated Instagram account, @buckeyetears, has also emerged.
According to a legal timeline available on the Trademark Trial and Appeal Board website, The brown Jug has until Oct. 6 to respond to Ohio state’s challenge.The proceedings are expected to continue until March 2027.
