Nvidia Launches RTX Spark AI Laptops in Berlin with CEO Jensen Huang
Nvidia Chief Executive Jensen Huang spoke about the company’s presence in Berlin, explaining why the location was chosen to launch its new RTX Spark chip laptops. Four years ago, Huang and Microsoft CEO Satya Nadella already discussed restructuring the notebook market, driven by artificial intelligence requirements for hardware and software that Huang envisioned back then, according to Nvidia. Nvidia is the world’s most valuable publicly traded company with a market capitalization of approximately trillions of U.S. dollars as of mid-October, and on Monday, Friedrich Merz and Huang are expected to announce an artificial intelligence partnership at the Invest in Germany
summit.
Nvidia launched the new laptops into the German market on Friday evening, bringing unified memory architecture and local artificial intelligence capabilities directly to consumer hardware with a starting price of 2,900 euros. The sales debut took place at the Xperion gaming center located above the Saturn store at Alexanderplatz in Berlin, Tagesspiegel reported. Approximately 500 enthusiasts attended the launch event, where visitors tested demonstrations of AI agents, creative workflows, and gaming applications. Five attendees won laptops signed by Huang during the on-site presentation. Preceding the event, visitors lined up in an orderly queue at the electronics store, and Nvidia CEO Huang stated on Friday evening, Unsere Entwicklung ist der größte Sprung, den es für Windows je gab.
RTX Spark Uses Unified Memory for CPU and GPU
The RTX Spark combines a central processing unit and a graphics processor under Windows 11 using a shared memory design, Tagesspiegel reported. Unlike traditional laptops where graphics cards rely on dedicated and typically smaller memory pools, the RTX Spark allows the CPU and GPU to access up to 128 gigabytes of unified memory.
Privacy Focus and Professional Targeting
Nvidia positions the local processing capability as a primary advantage for running large models and AI agents directly on the device without routing data through the cloud. A further benefit is that artificial intelligence applications can also be utilized on trains, where internet connectivity often varies in quality.
Initial hardware providers include Microsoft with the Surface Laptop Ultra starting at 2,899 euros, alongside HP, MSI, ASUS, and Lenovo, though some retailers scheduled deliveries for the second half of November. Heise online tested the Asus ProArt P14 featuring 32 gigabytes of shared memory and a one-terabyte solid-state drive priced at 3,300 euros.
Local Research Footprint and Berlin Conference
Huang highlighted Germany’s industrial infrastructure, noting that this technology meets what Nvidia can provide. Nvidia maintains an established research presence in the capital, employing approximately 150 researchers across offices in Berlin-Mitte and Charlottenburg-Wilmersdorf working on robotics, computer graphics, and autonomous driving systems.
The Alexanderplatz launch served as a prelude to Nvidia’s GTC Berlin developer conference, scheduled from October 20 to 22 at the Tempodrom, with Huang slated to deliver the opening keynote. He will speak about sovereign artificial intelligence, robotics, and industrial applications, sharing the speaker list with Deutsche Telekom, Dassault Systèmes, and Mistral AI.
To mark their launch, Nvidia is showcasing the RTX Spark laptops at the Xperion on Berlin’s Alexanderplatz in the run-up to GTC Berlin. @nvidia @bxdxo @NVIDIAGeForceDE @NVIDIAGeForce @NVIDIARTXSpark https://t.co/zJxODk2kEb pic.twitter.com/o4x2LcSsSA